With the thousands of new businesses and starts-ups that crop up on our Instagram pages with every swipe, you’d think dipping your toe into entrepreneurship would be an easy task. In reality, acquiring and – more importantly – generating sales can be very challenging. Maintaining long-term sales is certainly far more challenging than social media makes it seem.

In fact, most first-time business owners face challenges and make makes that can cause a business to fail. Thankfully, there is a wealth of resources out there to help businesses and salespeople navigate the challenges of customer conversion, and sales prospecting among others. Here is a list of the top 10 sales books to read in 2025.