With the thousands of new businesses and starts-ups that crop up on our Instagram pages with every swipe, you’d think dipping your toe into entrepreneurship would be an easy task. In reality, acquiring and – more importantly – generating sales can be very challenging. Maintaining long-term sales is certainly far more challenging than social media makes it seem. In fact, most first-time business owners face challenges and make makes that can cause a business to fail. Thankfully, there is a wealth of resources out there to help businesses and salespeople navigate the challenges of customer conversion, and sales prospecting among others. Here is a list of the top 10 sales books to read in 2023.

The Challenger Sale: Taking Control of the Customer Conversation

by Matthew Dixon and Brent Adamson

The concept of building a relationship with your customers to maximise sales is a popular sales strategy that has been around for decades. The Challenger Sale wants to put that age old blueprint to rest. Authors Dixon and Adamson posit that, in fact, challenging your clientele is the fundamental secret to sales success. The Challenger provides sales strategies based on extensive studies of thousands of sales reps in many different industries.

$100M Offers: How to Make Offers So Good People Feel Stupid Saying No

by Alex Hormozi 

Entrepreneur and author Alex Hormozi has a large portfolio of successful businesses. In his books, Hormozi provides a step-by-step guide to increasing businesses sales in many industries including tech, software, ecommerce, service industries and more. This is the book you need if you want your business to work its way towards $100M offers.

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

by Jeb Blount 

Optimism and enthusiasm are paramount aspects of any salesperson’s mindset. With practical guides, Blount helps entrepreneurs and salespeople gain experience in development prospecting. The author offers tailored strategies to attract quality options and opportunities to businesses. This book helps salespeople leverage communication – whether it be through phone calls, text, emails or more – as sales conversion strategy.

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Exactly What to Say: Your Personal Guide to the Mastery of Magic Words

by Phil. M. Jones

Words are powerful and according to author Phil Jones; it is the most important tool for inciting action and creating business and entrepreneurial opportunities. Exactly What to Say contains 22 essential phrases that can be woven into everyday language to maximise success in sales and non-sales environment. It is the ultimate communication tool for those who are business inclined.

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price

by Keenan

Keenan wrote Gap Selling to help increase the sales IQ of businesses and salespeople globally. He discusses many of the problems and challenges that currently exist in the sales industry and outlines strategies to avoid them or solve them. Gap Selling dismantles traditional – and obsolete – sales techniques in favour of newer, solutions-based strategies.

Building a StoryBrand: Clarify Your Message So Customers Will Listen

by Donald Miller 

In the era of social media, brand messaging is essential. A compelling brand image and story translate into investments and sales. Donald Miller walks readers through the importance of developing a clear and distinguished brand message that will engage costumers. 

To Sell Is Human: The Surprising Truth About Moving Others

by Daniel H. Pink 

Persuasion is universal according to Daniel H. Pink. Whether we’re entrepreneurs, lawyers, coaches, or parents amongst others, we all have used persuasion to convince others, or even ourselves, of a desired outcome. Daniel writes about the surprising ways that we as human convince and persuade others in every aspect of life whether it be professional or personal.

The Little Red Book of Selling: 12.5 Principles of Sales Greatness

by Jeffrey Gitomer

The Little Red Book of Selling is a simple and practical resource for salespeople. It was designed specifically to answer common questions and provide practical solutions in sales and ways to maintain a successful long-term business and overcoming challenges.

New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development

by Mike Weinberg 

New Sales. Simplified is the definitive guide for any business and salesperson to maximise their acquisition of new business. A business’ longevity is tied to its ability to continuously generate new business and clientele. New Sales. Simplified. Provides proven strategies to do just that including drafting a great ‘sales story’ and proactive communication through email and social media among many other things.   

Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

by Jordan Belfort 

We all know the infamous wolf of wall street, the former stockbroker made famous by Martin Scorsese directed film. Belfort shares his playbook for the first time in Way of the Wolf with a particular focus on ways to recover from big setbacks and failures.