This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis in the 21st century business place. Concepts and strategies of the "information age" are applied to specific business problems. Specific topics include information on how to align information technology with business strategy; marketing and data mining; developing products on-line; Internet pricing strategies; fixed pricing and e-commerce; advertising on the web; electronic ethics; on-line privacy; and rules for this new marketing practice.

Internet Marketing

Business & Money

Sheth, Jagdish N.

Eshghi, Abdolreza

Krishnan, Balaji C.

Marketing & Sales

Cengage Learning'

Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials to produce a new text that is tailored specifically to upper level 4-year, or graduate level programs. Its managerial approach focuses on the household consumer and on the business customer. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.

Customer Behavior: A Managerial Perspective

Mittal, Banwari

South-Western College Pub.

This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer.

Customer behavior: Consumer behavior & beyond

Dryden Press

This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer.

Customer Behavior: Consumer Behavior and Beyond

Newman, Bruce

Management & Leadership

Models of buyer behavior: conceptual, quantitative, and empirical (Series in marketing management)

Joanna Cotler Books

ValueSpace: Winning the Battle for Market Leadership

Valuespace: Winning the Battle for Market Leadership

McGraw=Hill

Why Even Great Companies Fail: Diagnose the Symptoms and Cure Them! <ul>
<li>Conquer—or prevent—the seven disastrous “addictions” that can destroy your company </li>
<li> Overcome corporate denial, arrogance, complacency, “competency dependence,” turf wars, and more </li>
<li> For every executive, strategist, entrepreneur, and manager who wants to sustain success</li>
</ul>
GM. Ford. AT&amp;T. Sears. Firestone. Krispy Kreme. Digital. Kodak. Once, they were riding high, the exemplars of business excellence. Then, disaster. Is your company headed for the same fate? How do you know? How do you change course? Find out. Shine a light on the dark places in your business. Uncover your self-destructive habits before they destroy you. The blinders, culture confl icts, and corporate denial. The competitive myopia. The focus on volume, not profits. Root them out—all of them. Then, instill the good habits your business needs: the habits of sustainable profitability and market leadership. This book shows you how—in detail, from start to finish. Why do so many good companies engage in self-destructive behavior? This book identifies seven dangerous habits even well-run companies fall victim to–and helps you diagnose and break these habits before they destroy you. Through case studies from some of yesterday’s most widely praised corporate icons, you’ll learn how companies slip into “addiction” and slide off the rails...why some never turn around...and how others achieve powerful turnarounds, moving on to unprecedented levels of success. You’ll learn how an obsession with volume leads inexorably to rising costs and falling margins...how companies fall victim to denial, myth, ritual, and orthodoxy... how they start wasting vital energy on culture confl ict and turf wars...how they blind themselves to emerging competition...how they become arrogant, complacent, and far too dependent on their traditional competences. Most important, you’ll find specific, detailed techniques for “curing”–or, better yet, preventing–every one of these self-destructive habits.
 <ul><li> The “cocoon” of denial 
</li></ul>Find it, admit it, assess it, and escape it <li> The stigma of arrogance 
</li>Escape this fault that “breeds in a dark, closed room” <li> The virus of complacency 
</li>Six warning signs and five solutions <li> The curse of incumbency 
</li>Stop your core competencies from blinding you to new opportunities <li> The threat of myopia 
</li>Widen your view of your competitors–and the dangers they pose <li> The obsession of volume 
</li>Get beyond “rising volumes and shrinking margins” <li> The territorial impulse 
</li>Break down the silos, factions, fiefdoms, and ivory towers Preface xxi Foreword xxiii 1 Why Do Good Companies Go Bad? 1 2 Denial: The Cocoon of Myth, Ritual, and Orthodoxy 19 3 Arrogance: Pride before the Fall 45 4 Complacency: Success Breeds Failure 75 5 Competency Dependence: The Curse of Incumbency 105 6 Competitive Myopia: A Nearsighted View of Competition 133 7 Volume Obsession: Rising Costs and Falling Margins 165 8 The Territorial Impulse: Culture Conflicts and Turf Wars 199 9 The Best Cure is No Cure at All 231 10 Endnotes 249 Index 263

The Self-Destructive Habits of Good Companies ...And How to Break Them

Wharton School Pub

Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great—truly great—this is your blueprint. We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value–not just profits. Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA®, Commerce Bank and Costco®, Wegmans and Whole Foods®: how they earn the powerful loyalty and affection that enables truly breathtaking performance. This book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.

Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

Sisodia, Rajendra S.

Wolfe, David B.

Economics

Ft Pr

<ul>
<li>Real strategies, tactics &amp; solutions for succeeding in emerging markets now</li> <li>Attract non-consumers and upscale current customers</li> <li>Reflect local culture, tradition, and preferences across your business</li> <li>Make your products easier to find, buy, and use</li> <li>Strengthen your brand and deliver on your brand promises</li> <li>Engage and serve all your stakeholders</li> <li>Build a sustainable, profitable business</li> </ul> How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and launching local brands onto the global stage. Best of all, there are now proven best practices for succeeding in these markets. They’ve been developed the hard way: through the experiences of pioneers who’ve learned from mistakes and listened to their customers. This book’s brand stories reflects these winning strategies. You’ll learn from high-profile leaders like Gillette, Levi’s, Starbucks, Alibaba, GlaxoSmith-Kline, and WeChat–and from great companies you’ll discover for the first time. Linking theory to practice, the authors offer expert guidance on attracting non-users, adapting products, aligning with local culture, optimizing channels, building brands, upscaling, strengthening relationships, and much more. You’ve never had an opportunity this enormous. Nobody has. Get it right–with the right advice, right from the trenches. Emerging markets offer the biggest growth opportunity in the history of capitalism. This practical guide offers a comprehensive, strategic marketing perspective tailored to these new markets. Leading experts demonstrate how companies can succeed both today and tomorrow, no matter what happens in the global economy. Breakout Strategies for Emerging Markets integrates insights drawn from the authors’ extensive primary research worldwide, their pioneering academic research and case development, practical consulting and management experience, and their conversations with industry leaders on several continents. You will learn about the experiences and actions of both local and global enterprises in industries ranging from consumer goods to entertainment, apparel to finance. The authors share new insights for attracting non-users by developing products, aligning with local traditions, upscaling, selecting channels, financing, brand messaging, using e-commerce, building relationships, and more. Discover how to… <ul>
<li>Convert non-users: Optimize acceptability, affordability, accessibility, and awareness</li> <li>Create “functional Fusion”: Adapt products to blend western and local elements</li> <li>Design “cultural fusion”: Embed local tradition, history, language, and taste</li> <li>Democratize the offer: Make products more affordable, financially and psychologically</li> <li>Upscale the offer: Upgrade choices and experiences across the income spectrum</li> <li>Manage reach: Get your channels and supply chains right</li> <li>Reinvent reach: Leverage revolutionary channels and payment methods</li> <li>Build brand identity: Align your brand essence with your customer’s experience</li> <li>Engage stakeholders: Serve the needs of every entity you touch</li> </ul>

Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth

Shah, Reshma

Sinha, Mona

Investing

Why do so many good companies engage in self-destructive behavior? This book identifies seven dangerous habits even well-run companies fall victim to–and helps you diagnose and break these habits before they destroy you. Through case studies from some of yesterday’s most widely praised corporate icons, you’ll learn how companies slip into “addiction” and slide off the rails...why some never turn around...and how others achieve powerful turnarounds, moving on to unprecedented levels of success. You’ll learn how an obsession with volume leads inexorably to rising costs and falling margins...how companies fall victim to denial, myth, ritual, and orthodoxy... how they start wasting vital energy on culture confl ict and turf wars...how they blind themselves to emerging competition...how they become arrogant, complacent, and far too dependent on their traditional competences. Most important, you’ll find specific, detailed techniques for “curing”–or, better yet, preventing–every one of these self-destructive habits. <ul><li> The “cocoon” of denial 
</li></ul> Find it, admit it, assess it, and escape it <li> The stigma of arrogance 
</li> Escape this fault that “breeds in a dark, closed room” <li> The virus of complacency 
</li> Six warning signs and five solutions <li> The curse of incumbency 
</li> Stop your core competencies from blinding you to new opportunities <li> The threat of myopia 
</li> Widen your view of your competitors–and the dangers they pose <li> The obsession of volume 
</li> Get beyond “rising volumes and shrinking margins” <li> The territorial impulse 
</li> Break down the silos, factions, fiefdoms, and ivory towers

The Self-Destructive Habits of Good Companies: And How to Break Them

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