Statistics for Management and Economics - Textbook Only

Business & Money

Gerald Keller

Management & Leadership

South-Western College Pub.

Global Business is an abridged version of the best-selling text, International Business, 5th Edition. Containing a unique mix of prominent authors, giving the book an outstanding combination of research and practicality. In this new edition, special emphasis is given to the impact technology has had on the business world in the past few years.

Global Business

Czinkota, Michael R.

Ronkainen, Ilkka A.

Moffett, Michael H.

Ronkainen, Illka

Moynihan, Eugene O.

Moynihan, Eugene

International

This text demonstrates business topics from a character's point of view, aiming to make the topics more alive and understandable to the student reader. The main character's career is built by working for small technology firms which are expanding their markets internationally.

Managing Internationally: A Personal Journey

Derr, Brooklyn

Oddou

Now available in an exciting, eye-catching, four-colour text, Shimp's Advertising, Promotion and Supplemental Aspect of Integrated Marketing Communications 4/e fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications and advertising media selection than any text on the market. Beginning in Chapter 1, the fourth edition takes a more extensive integrated marketing communication (IMC) perspective than in previous editions and also introduces a 'building-brand-equity' perspective that is utilised throughout the chapters following. More user friendly than ever, the text also includes a CD-ROM presentation disk for instructors to use in class. Organised by chapter, the animated disk includes videos, tables, figures, graphs, and overhead transparencies to support text material. Features: * Sophisticated yet student friendly, the text incorporates a lively writing style with myriad real-world examples that capture readers' interests. * The text provides up-to-date treatment of text concepts as well as complete coverage of practitioner-oriented material. * Chapter opening vignettes offer real-world illustrations of communications in practice, setting the stage for chapter concepts. * 'Focus on Marketing Communications' boxes in each chapter detail interesting developments in the field, while 'Global Focus' boxes enhance the text's global marketing perspective. * End-of-chapter review questions and exercise drive home chapter concepts and topics. New to this edition: * Treatment of integrated marketing communications (IMC) has been expanded in Chapter 1, and the importance of achieving integration is woven throughout the text. * For the first time, the text is presented in four colours. * Completely current, the fourth edition has been thoroughly revised and updated with the most recent material and examples available. * Point of Purchase discussions have been expanded, reflecting the more recent research available. * Ancillary materials now include a new instructor's classroom presentation CD-ROM. * All material has been thoroughly updated for the Instructor's Manual, which also provides special attention to the new presentation CD-ROM.

ADVT’G,PROMO&SUPP ASPECTS OF MKT COM,4E+ (The Dryden Press Series in Marketing)

SHIMP

Finance

This brief, handy guide reviews financial management's most frequently used formulas, basic concepts, and definitions. The easy-to-use reference revisits the essentials of a basic financial management course without the bulk and expanded explanations of a principals text. As an inexpensive, no frills review it is an excellent supplement for many undergraduate finance, case, and any upper-division courses.

A Pocket Guide to Finance

Leahigh, David J.

Widely regarded as the best, most comprehensive text available for the in-depth study of labor market theories, this textbook calls upon excellent pedagogical elements and empirical research to introduce students to labor economics. The authors' balanced approach to the material enables students to gain an understanding of the background of the field as they explore its latest developments and unique topics not covered in most competing texts. Intended as the basic text for an undergraduate course in labor economics or labor relations, this book also is suitable as a survey or reference text for a graduate level course.

THE ECONOMICS OF LABOR MARKETS, 5/E

Kaufman, Bruce

Hotchkiss, Julie L.

Economics

This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.

Marketing Management

Dickson, Peter R.

A comprehensive reevaluation of the nature of economic systems across the globe, A New View of Comparative Economic Systems is today's choice for today's world. This exciting text is not merely a re-treading of an obsolete Soviet-oriented text, but a fresh, new, and comprehensive re-appraisal of the nature and study of economic systems. A New View of Comparative Economic Systems defines a new approach and will set the standard for years to come in Comparative Economic courses.

A New View of Comparative Economics

Kennett, David A.

CONTEMPORARY MARKETING by Boone and Kurtz has proven to be  the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.

TELECOURSE SG 6E- CONTEMPORARY MKTG, 9E

BOONE

Marketing & Sales

STUDY GUIDE T/A CONTEMPORARY MKTG.,9E

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