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Operating Systems

The third edition of Organizational Behavior provides the foundation for understanding micro and macro theories of organisational behaviour. New themes in this edition include international diversity, TQM, alternative work strategies, motivation and leadership.

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<p>Book by Huefner, Ronald J., Largay, James A.</p>

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Howell, Rate A.

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Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.

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S. Watson Dunn

To help understand how to manage one's money to derive the most from what you earn, to develop a way of analyzing and thinking about investments, and to pass on the excitement about investing, are the goals the authors have set for this edition.  Global investing information, descriptive and theoretical material, practitioner investment techniques, and drawing from knowledge and readings for those preparing for the CFA exams,  are highlights of this edition. Reilly and Norton have thoroughly revised, reorganized, and updated material, and cover the major topics logically and concisely, providing a strong base for those who want to do advanced work in investment analysis and valuation.

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Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary text for marketing and consumer behavior courses. This book provides interesting and entertaining examples, illustrations, and applications to highlight the psychological aspects of marketing. The text is highly accessible to the casual reader, with concentrated "Gold Nuggets" that summarize the major concepts and themes of each section. The book need not be read chapter by chapter. Instead, the unique organization of the content allows the reader's personal interests to guide his or her journey through the book. Understanding Customer Behavior is an interactive text that includes both a collection of Internet sites illustrating consumer behavior principles and Web exercises to help students grasp key concepts. A companion Web site provides additional links that include an online "Reading Room" and "Marketing Careers" Web page.

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Instructor's manual and test bank with transperency masters and supplementary exams Business communication: From process to product

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