Large, mature companies always become trapped at some point in the declining stages of what has become known as the corporate life cycle. Historically this barrier to continued growth has been, and is still, as unavoidable as death and taxes. In Getting Bigger by Growing Smaller, Joel Shulman, a leading researcher on entrepreneurship, teams up with Thomas T. Stallkamp, one of the world's most effective executives, to introduce a powerful new growth model for corporate America (based on 4 years of research at Babson College and Harvard University) that can enable corporations to break through this barrier to growth by utilizing a new breakthrough business model called the Strategic Entrepreneurial Unit (SEU). Shulman and Stallkamp demonstrate how to build new employee/entrepreneur-led startups within the corporation--entities that can take on new market opportunities and deliver startup-level growth. This is the first book to provide practical methods for actually identifying, creating, and implementing smaller units within large organizations to enable continued, rapid growth beyond the predictable barriers of the corporate life cycle.

Getting Bigger by Growing Smaller: A New Growth Model for Corporate America

Shulman, Joel Mark

Stallkamp, Thomas T.

Computers & Technology

Ft Pr

Leading Six Sigma is the complete guide to leading quality initiatives in your company. Top Six Sigma consultant Ronald Snee and GE quality leader Roger Hoerl demonstrate how to deploy a Six Sigma plan that reflects your unique organization, and key lessons learned from the world's best implementations. Coverage includes every facet of Six Sigma leadership: strategy, goal setting, metrics, training, roles/responsibilities, processes, reporting, rewards, ongoing review, and much more.

Leading Six Sigma: A Step by Step Guide Based on Experience With Ge and Other Six Sigma Companies

Business & Money

Snee, Ronald D.

Hoerl, Roger Wesley

Management & Leadership

The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization.

The New Pr Toolkit: Strategies for Successful Media Relations

Breakenridge, Deirdre

Deloughry, Thomas J.

Marketing & Sales

Grow Your Own Leaders: How to Identify, Develop, and Retain Leadership Talent

Today's enterprises face a profound leadership crisis - and the speed of business has far outstripped conventional executive development systems. In Grow Your Own Leaders, three world-renowned experts introduce an entirely new approach for identifying tomorrow's leaders within your own organization, accelerating their development, and deploying them immediately, to address new challenges wherever they emerge.

Byham, William C.

Smith, Audrey B.

Paese, Matthew J.

Franchising: Pathway to Wealth Creation is franchising as true entrepreneurship, for every potential franchisor and franchisee ready to generate large-scale wealth. Authors include the entrepreneur who built the world's largest system of Jiffy Lube franchises, the executive who grew Dunkin' Donuts by 1,000%, and the franchising expert at the world's #1 franchise bank lender. This remarkable team covers every step from assessment through cashing out, every element of the product/service delivery system, and every facet of the franchisee/franchisor relationship.

Franchising: Pathway to Wealth Creation

Rosenberg, Robert

Birley, Sue

Spinelli,Stephen

This book offers a practical, hands-on, pluralistic approach to building organizational and team learning capability that is consistent with OD principles and that carefully explores the links between learning, corporate strategy, and knowledge management. Through a systematic series of applied exercises, it shows readers how learning in, of, and among organizations can be recognized, analyzed, and put into practice through a variety of learning actions and styles that improve organizational performance. It introduces the diagnostic Organizational Learning Inventory and provides guidance on how to use/benefit from it in assessing ANY organizational unit--e.g., department, workgroup, task force, or a company subsidiary. The Competitive Edge: Learning for Strategic Advantage. Assessing Learning in Your Team or Company: Learning Orientations. Assessing the Conditions for Learning: Facilitating Factors. Recognizing Your Best Possible Learning Profile. Ways to Enhance or Shift Learning Orientations. Promoting the Conditions for Learning. Learning across Team and Corporate Boundaries. Making Learning Investments: Learning Portfolios and Architectures. Critical Challenges in Learning ?Best Practices.? The Learning Horizon. Chief Learning Officers, Chief Knowledge Officers, Directors of Organizational Development, Effectiveness, Training.

Learning Practices: Assessment and Action for Organizational Improvement

Dibella, Anthony J.

How to Argue aims to address student fears. Being asked to present an argument is a challenge and is probably the most difficult thing most students will be asked to do at university. However, by applying the techniques described in this book, students should find the challenge easier. Packed with exercises, examples and case studies, the chapters take students through the techniques of forming an academic argument, from contradictions and tensions, to empirical adequacy, structure and presentation.

How to Argue: A Student's Guide

Reference

Bonnett, Alastair

Words, Language & Grammar

Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks—and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.

The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World

Al Lieberman

Patricia Esgate

From Concept to Wall Street is the definitive guide to the new realities of venture capital. Two leading experts in venture-backed entrepreneurship offer start-to-finish coverage of the entire process: planning, teambuilding, protecting intellectual property, identifying and negotiating funding, and managing to - and through - IPOs or M+As. Drawing on immense personal experience - and the lessons of recent years - Dr. Oren Fuerst and Dr. Uri Geiger offer a complete roadmap for entrepreneurs, investors, and advisors in every VC-funded industry.

From Concept to Wall Street: A Complete Guide to Entrepreneurship and Venture Capital

Fuerst, Oren

Geiger, Uri

Economics

Fire Your Stock Analyst: Analyzing Stocks on Your Own

In Fire Your Stock Analyst!, San Francisco Chronicle investment columnist Harry Domash presents a start-to-finish approach to stock selection that draws on winning techniques from the world's top money managers, uses readily available information, and is easy to implement. Learn how to select stocks based on value, growth, and momentum strategies; assess valuation, profitability, risk, business plans, management, and upside/downside potential; decide when to sell; and much more. You'll find everything you need to become a more successful - and self-reliant - investor!

Domash, Harry

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