Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary text for marketing and consumer behavior courses. This book provides interesting and entertaining examples, illustrations, and applications to highlight the psychological aspects of marketing. The text is highly accessible to the casual reader, with concentrated "Gold Nuggets" that summarize the major concepts and themes of each section. The book need not be read chapter by chapter. Instead, the unique organization of the content allows the reader's personal interests to guide his or her journey through the book. Understanding Customer Behavior is an interactive text that includes both a collection of Internet sites illustrating consumer behavior principles and Web exercises to help students grasp key concepts. A companion Web site provides additional links that include an online "Reading Room" and "Marketing Careers" Web page.

Consumer behavior

Business & Money

Engel, James F.

Management & Leadership

Dryden Press

Consumer Behaviour is an original text - not an adaptation of an overseas-published text - written for Australian and New Zealand students studying courses in Consumer or Buyer Behaviour at universities and TAFEs Local data and research has been used extensively to provide a current and challenging introduction to the subject. Real-world case studies further enhance the relevance of the book.

Consumer Behaviour

Blackwell, R.D.

Miniard, P.W.

Marketing & Sales

Harcourt Australia

<p>This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.</p>

Consumer Behavior

BLACKWELL, ROGER D.

Miniard, Paul W.

South-Western College Pub.

Consumer behavior (Holt, Rinehart and Winston marketing series)

HOLT. RINEHART AND WINSTON

Consumer Behavior (Modern Biology Series)

Thomson Learning

Consumer Behavior: Test Book

Dryden Pr

Promotional strategy

R.D. Irwin

This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.

Promotional strategy: Managing the marketing communications process

Promotional strategy: Managing the marketing communications process (Irwin series in marketing)

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