Consumer Behaviour is an original text - not an adaptation of an overseas-published text - written for Australian and New Zealand students studying courses in Consumer or Buyer Behaviour at universities and TAFEs Local data and research has been used extensively to provide a current and challenging introduction to the subject. Real-world case studies further enhance the relevance of the book.

Consumer Behaviour

Business & Money

Engel, James F.

Blackwell, R.D.

Miniard, P.W.

Marketing & Sales

Harcourt Australia

Introduction to Psychology

Health, Fitness & Dieting

Atkinson, Rita L.

ATKINSON

Richard C. Hilgard, Ernest Ropiequet

Psychology & Counseling

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Richard M. Hodgetts

Management & Leadership

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Darlene Hamilton

Schools & Teaching

Chemistry in the Marketplace

Ben Selinger

Cultural Anthropology: A Contemporary Perspective

Politics & Social Sciences

Keesing, Roger M.

Anthropology

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