This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.

Contemporary Cases in Consumer Behavior

Business & Money

BLACKWELL, ROGER D.

Management & Leadership

Dryden Press

This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.

Consumer Behavior

Engel, James F.

Miniard, Paul W.

Marketing & Sales

South-Western College Pub.

Cases in Marketing Management and Strategy

Johnston, Wesley J.

Talarzyk, W. Wayne

Dryden Pr

Blackwell, Kristina S.

Harcourt College Pub.

This book delivers current, innovative and thought-provoking methods on how to identify intermarket opportunities in a globally competitive environment, thereby providing international marketing students with the framework and tools necessary to profile intermarket segments. With an emphasis on international consumer behaviour and the important role of cross-culturalism in the development of marketing strategies, this book might as easily serve as a basic text for graduate level courses on international consumer behaviour as it would as a supplemental text for marketing management, international marketing, or basic consumer behaviour. Features: * This is one of few global marketing books that go beyond the traditional debate of standardization versus adapting to local differences. * An innovative, integrated approach to global segmentation is proprosed, focusing on the assessment of cross-national consumer receptivity to standardized versus customized marketing approaches. * Through the application of consumer behaviour models and theories to a cross-cultural analysis, the text provides a thorough understanding for cross-cultural consumers' perceptions and attitudes. * The text offers a new direction in examining international marketing mix strategies, in particular making a distinction among such concepts as globalization, standardization, and localization. * New Consumerism and comsumption patterns are discussed, offering an analysis of emerging opportunities in new markets. Similarly, current marketing and advertising themes and trends are examined for a fresh look at how to communicate effectively with world-class consumers. * Current case studies provide a fresh look at key global strategic options that face marketing and advertising managers at world-class corporations and how they assess and exploit opportunities for growth in a globally competitive marketplace. * The added managerial dimension to the ongoing debate on standardization versus adaptation also provides a realistic understanding of the strategic options facing global marketing managers.

Global Marketing: Perspectives and Cases

Hassan, Salah S.

CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.

Customers Rule! The high-tech honeymoon is over and customers are choosing the winners today — and it doesn't matter to them whether those businesses operate out of a storefront or reach them through a computer screen. Any company that's still debating whether the future belongs to traditional bricks-and-mortar stores or the dot-coms is probably already losing the battle. Retail executives, consultants, and marketing firms alike have been jumping on the e-commerce bandwagon, proclaiming the end of retail as we know it. The numbers tell a different story. It's become clear that the Internet is not a revolution in retail — it's an evolutionary force and nothing more. No one can deny that the Internet has changed the way we live, communicate, and work, but the Internet is not where the retail war is being waged. Today's battles are being fought supply chain against supply chain. The weapons are consumer-savvy sales, marketing and fulfillment organizations, multichannel retail, distribution and marketing operations, and yes, the Internet. The mission is complex and demands new skills and strategies, but the goal is a simple one: solving customers' problems better than their competitors and with better-than-current solutions. Roger Blackwell and Kristina Stephan have spent years watching, analyzing, and advising the players. In Customers Rule! they offer case studies that reveal the inside story of successful operations like Victoria's Secret, L.L. Bean, Nordstrom's, Sherwin-Williams, and a dozen other corporations — companies that have created a blended strategy that combines the best of online and offline commerce. They also reveal the flaws that made companies like Boo.com, eToys, and Pets.com road kill on the information superhighway. In Customers Rule! you'll learn about the crucial operational requirements for success in today's hyperaccelerated, hypercompetitive retail environment, discover how to reach online customers (and keep them once you do), observe successful online and offline branding strategies, and see how successful companies are creating customer satisfaction 24/7, 365 days a year. There's much more, but Blackwell and Stephan's principal message is that a blended strategy which preserves the best of the old and takes the best of the new is the surest way to success.

Customers Rule! Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here

Stephan, Kristina

Crown Business

When companies like Wal-Mart, Kinko's, & Service Corp. International adopted active, consumer-driven marketing strategies, they became more profitable & market leaders as well. Explores what it means to be a mind-to-market leader & how any company can beat its competition by employing visionary leadership strategies

From Mind to Market

Industries

Blackstone Pub

From Mind to Market: Reinventing the Retail Supply Chain

Blacksmith Corp

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