Product design can have a tremendous impact on the world in terms of usability, waste, and resources. In Design Is the Problem, Nathan Shedroff examines how the endemic culture of design often creates unsustainable solutions, and shows how to ensure that design processes lead to more sustainable products and services.
 TESTIMONIALS
 "If a sustainable world is to be less about stuff, and more about people, what should designers design? Nathan Shedroff challenges designers to focus on what the experience of a sustainable world can be like. I hope every designer will read this book: they ll be inspired to learn that even as they stop creating stuff, there s still a lot of work for them to do." John Thackara, creator of the Door of Perception conference, author of In The Bubble
 "Nathan Shedroff has demonstrated a new discipline as a design deviant. He deviates from the norm of cause (perceived need) and effect (delightful fetish) to question whether we can design to fulfill experiences or true needs by crafting not what is simply less, but something different. This is an opening volley for the next new economy." Ric Grefe, Executive Director, AIGA
 "Design is the Problem illustrates that, when done intentionally and thoughtfully, design can be the solution to our most pressing social and environmental challenges. The book is a comprehensive primer for anyone interested in redesigning not just products, but the way we do business, the way we address problems, and the way we envision and forge our future." Simran Preeti Sethi, co-host/writer of Sundance Channel s "The Green" and contributing author to Ethical Markets: Growing the Green Economy

Design Is The Problem: The Future of Design Must Be Sustainable

Business & Money

Shedroff, Nathan

Economics

Rosenfeld Media

Card sorting is an effective, easy-to-use method for understanding how people think about content and categories. It helps you create information that is easy to find and understand. In "Card Sorting: Designing Usable Categories," Donna Spencer shows you how to plan and run a card sort, analyze the results, and apply the outcomes to your projects.
 TESTIMONIALS
 "This is a wonderful book on a much-needed topic. While card sorting is a basic tool of the trade, it's previously received short-shrift in any practical publication. Donna's done an amazing job explaining (in easy-to-understand terms) what every designer, architect, and researcher should know about the ins-and-outs of card sorting. (You might need to buy two copies, because I guarantee someone will borrow your first copy and never return it.)"." Jared M. Spool, CEO and Founding Principal, User Interface Engineering
 "This book is a fresh, clear, practical explanation of the value of card-sorting, how to do it, and how to use the results. Spencer mixes step-by-step instructions and good examples with just enough theory. You'll emerge from this book with new skills to create great user-centered information architectures--and smart responses to tricky questions from pesky stakeholders."." Tamara Adlin, Founding Partner, Fell Swoop, and co-author of The Persona Lifecycle: Keeping People in Mind Throughout Product Design
 "I wish we had this book when we first started doing card sorting. It's a fantastic handbook that is full of very practical advice and examples from Donna's extensive experience. We will be recommending it to all our customers."." Sam Ng, Creator of online card sorting tool OptimalSort
 "Donna has put together the definitive work on card sorting, a must have tool for all information architects. If you want to plan, run and analyse your own card sorts, this book has it all."." Andy Budd, User Experience Director, Clearleft

Card Sorting: Designing Usable Categories

Spencer, Donna

Reference

There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.
 TESTIMONIALS
 "Indi Young's mental models are the perfect way for your team to integrate your user's perspective into your design. Indi has written a comprehensive guide for anyone who wants to make use of this power design technique. I'll be giving this book out to all of our important clients and insisting they make it part of their process." Jared Spool, CEO &amp; Founding Principal, User Interface Engineering
 "Developed over the course of more than ten years, Indi Young's common sense approach focuses on user behavior, diagrammatic representations, and the participation of all stakeholders in collaborative discovery. It is a book that designers and students, alike, will find useful." Richard Buchanan, Professor of Design, School of Design, Carnegie Mellon University
 "Indi Young's new book is a welcome addition, covering an aspect of the design process that is extremely important but often neglected. The book is chock-full of practical advice derived from real-world development projects, but doesn't lose sight of the broad conceptual underpinnings." Ray Valdes, Research Director, Web Services, Gartner Inc.
 "Indi Young gives great insight into the nuts and bolts of understanding, capturing and visualizing user needs. Her "how to" instructions provide clear guidance for teams wishing to undertake a serious effort to architect, design and develop products with the user in mind." Sara L. Beckman, Haas School of Business, University of California Berkeley

Mental Models: Aligning Design Strategy with Human Behavior

Young, Indi

Marketing & Sales

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience the first how-to book about eye tracking for UX practitioners offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

Eye Tracking the User Experience: A Practical Guide to Research

Computers & Technology

Bojko, Aga

Computer Science

Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.

Interviewing Users: How to Uncover Compelling Insights

Portigal, Steve

Game design is a sibling discipline to software and Web design, but they're siblings that grew up in different houses. They have much more in common than their perceived distinction typically suggests, and user experience practitioners can realize enormous benefit by exploiting the solutions that games have found to the real problems of design. This book will show you how.

Playful Design: Creating Game Experiences in Everyday Interfaces

Ferrara, John

Games & Strategy Guides

Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.

Why We Fail: Learning from Experience Design Failures

Lombardi, Victor

Management & Leadership

The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

The User Experience Team of One: A Research and Design Survival Guide

Buley, Leah

Indi Young

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs. Testimonials "Search is one of those mission-critical aspects of every web site that is sadly all to often forgotten until the damage has already been done. Lou, on the other hand, is one of those guys who understands search analytics and the opportunity associated with digging into the nuance of customer and search behaviors to mine for organizational gold. In Search Analytics for your Site, Lou lays out pretty much everything you need to know to mine for that gold and convert it into positive customer experience on your site." Eric T. Peterson, Founder and Author, Web Analytics Demystified "Clients have asked me countless times to pretty up their search results page design, as if this would distract users from realizing that they're getting lousy results. That's no longer necessary, thanks to Lou's book." Karen McGrane, Managing Partner, Bond Art + Science "At last a book that explains exactly how to get the best from search analytics so that users can actually find what they are looking for." Martin White, Managing Director, Intranet Focus Ltd, and author of Making Search Work "Analytics are the single most important tool you have to improve your search experience, and Lou Rosenfeld's world-class expertise in user-centered design is the place to start." Pete Bell, co-founder, Endeca "Louis Rosenfeld's Search Analytics for Your Site is a superlative work from the initial story to the final chapter on bridging web analytics and UX practice. I'm somewhat experienced with event logging methods, but Louis' book opened my mind to new ways to use analytics. Each chapter is packed with useful information, clear examples, and refreshing caveats that could only come from a master of search analytics. The book is written in an engaging style that makes you feel like Louis is with you on every page. I plan to apply some of the knowledge and techniques immediately. Great book!" Chauncey Wilson, Senior Manager, User Research "If we all agree that user feedback will improve any site's user experience, why aren't we spending more time with the actual words our audience uses when asking us for stuff? I can't imagine a more experienced guide than Lou Rosenfeld to help us put this amazing data to work." Jeffrey Veen, Founder &amp; CEO, Typekit "Lou is the perfect author to tackle what is essentially unexplored territory in the UX community. With Search Analytics for your Site, he has uncovered a huge goldmine for UX professionals of all stripes: now we have the tools to finally, finally fix our website and intranet search experiences. This is one of those rare books that makes me pound the table with my fist and yell, 'Yes! Exactly! Awesome!' while I'm reading it." Kristina Halvorson, CEO, Brain Traffic, and author, Content Strategy for the Web

Search Analytics for Your Site: Conversations with Your Customers

Rosenfeld, Louis

See the best price to sell, buy or rent books by the Rosenfeld Media publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Rosenfeld Media

See the best price to sell, buy or rent books by the Rosenfeld Media publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Design Is The Problem: The Future of Design Must Be Sustainable

Card Sorting: Designing Usable Categories

Mental Models: Aligning Design Strategy with Human Behavior

Eye Tracking the User Experience: A Practical Guide to Research

Interviewing Users: How to Uncover Compelling Insights

Playful Design: Creating Game Experiences in Everyday Interfaces

Why We Fail: Learning from Experience Design Failures

The User Experience Team of One: A Research and Design Survival Guide

Mental Models: Aligning Design Strategy with Human Behavior

Search Analytics for Your Site: Conversations with Your Customers