<p>Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience the first how-to book about eye tracking for UX practitioners offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.</p>

Eye Tracking the User Experience: A Practical Guide to Research

Computers & Technology

Bojko, Aga

Computer Science

Rosenfeld Media

See the best price to sell, buy, or rent books by Bojko, Aga. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Bojko, Aga

See the best price to sell, buy, or rent books by Bojko, Aga. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Eye Tracking the User Experience: A Practical Guide to Research