“We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to higher ground, fast. And it‘s written by people who not only drew the map, but blazed these trails in the first place.” –Brian Collins, Executive Creative Director, Ogilvy &amp; Mather Worldwide Brand Integration Group In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing meaningful customer experiences. Writing in the tradition of Louis Cheskin, one of the founding fathers of market research, the authors of Making Meaning observe, define, and describe the meaningful customer experience. By consciously evoking certain deeply valued meanings through their products, services, and multidimensional customer experiences, they argue, companies can create more value and achieve lasting strategic advantages over their competitors. A few businesses are already discovering this approach, but until now no one has articulated it in such a persuasive and practical way. Making Meaning not only encourages businesses to adopt an innovation process that’s centered on meaning, it also tells you how. The book outlines a plan of action and describes the attributes of a meaning-centric innovation team. With insightful real-world examples drawn from the Cheskin company's experience and from the authors' observations of the contemporary global market, this book outlines a plan of action and describes the attributes of a meaning-centric innovation team. Meaningful experiences—as distinct from trivial ones—reinforce or transform the customer’s sense of purpose and significance. The authors’ vision of a world of meaningful consumption is idealistic, but don’t be fooled: this is a straightforward business book with an eye on the ROI. It shows how to bring R&amp;D, design, and marketing together to create deeper and richer experiences for your customers. Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences is an engaging and practical book for business leaders, explaining how their companies can create more meaningful products and services to better achieve their goals.

Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences

Business & Money

Diller, Steve

Shedroff, Nathan

Rhea, Darrel

Marketing & Sales

New Riders Pub

With Experience Design, Nathan Shedroff has designed and written a book for those in the digital and related design professions, especially those creating online and interactive media who are looking for core inspiration and meaning in their work. This is a book directly at the intersection of today's design disciplines - interaction design, information design, visual design, and more. Shedroff provides not only a way of designing online experience, but also, and more importantly, an approach to all design, whether it be of products, services, environments, or events. Read cover-to-cover, Experience Design is a kind of textbook that presents theories and examples. Opened to any page at random, it is a source of inspiration that challenges your thinking about your creative work.

Experience Design 1

Computers & Technology

Web Development & Design

Waite Group Pr

This introduction to personal computers is intended for first-time buyers and contains information necessary to get started on computers.

Understanding Computers: A Full Color Guide to Computers and What They Can Do for You

Fromm, Ken

Hutto, Sterling

Computer Science

Sybex, Inc.

Introduces computer uses, the components of a system, and computer technology, and provides advice on choosing a computer

Understanding Computers/a Beginner's Guide to Computers Easy-To-Use, Full Color Format Insider Info You Can Use Today

Hutto, J. Sterling

Designing Great Web Experiences [VHS]

Experience Design 1.1

Arts & Photography

Graphic Design

Experience Design Books

Product design can have a tremendous impact on the world in terms of usability, waste, and resources. In Design Is the Problem, Nathan Shedroff examines how the endemic culture of design often creates unsustainable solutions, and shows how to ensure that design processes lead to more sustainable products and services.
 TESTIMONIALS
 "If a sustainable world is to be less about stuff, and more about people, what should designers design? Nathan Shedroff challenges designers to focus on what the experience of a sustainable world can be like. I hope every designer will read this book: they ll be inspired to learn that even as they stop creating stuff, there s still a lot of work for them to do." John Thackara, creator of the Door of Perception conference, author of In The Bubble
 "Nathan Shedroff has demonstrated a new discipline as a design deviant. He deviates from the norm of cause (perceived need) and effect (delightful fetish) to question whether we can design to fulfill experiences or true needs by crafting not what is simply less, but something different. This is an opening volley for the next new economy." Ric Grefe, Executive Director, AIGA
 "Design is the Problem illustrates that, when done intentionally and thoughtfully, design can be the solution to our most pressing social and environmental challenges. The book is a comprehensive primer for anyone interested in redesigning not just products, but the way we do business, the way we address problems, and the way we envision and forge our future." Simran Preeti Sethi, co-host/writer of Sundance Channel s "The Green" and contributing author to Ethical Markets: Growing the Green Economy

Design Is The Problem: The Future of Design Must Be Sustainable

Economics

Rosenfeld Media

Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers. In Blind Spot, you'll learn how exceptional organizations—from Disney to Instagram—innovate and sustain valuable, productive customer relationships. Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business—and even your shareholders.

Blind Spot: Illuminating the Hidden Value In Business

Sauber, Sean

Management & Leadership

Two Waves Books

Many designers enjoy the interfaces seen in science fiction films and television shows. Freed from the rigorous constraints of designing for real users, sci-fi production designers develop blue-sky interfaces that are inspiring, humorous, and even instructive. By carefully studying these "outsider" user interfaces, designers can derive lessons that make their real-world designs more cutting edge and successful.

Make It So: Interaction Design Lessons from Science Fiction

Noessel, Christopher

A Whole New Strategy

See the best price to sell, buy, or rent books by Shedroff, Nathan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Shedroff, Nathan