<p>Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.</p>

Why We Fail: Learning from Experience Design Failures

Business & Money

Lombardi, Victor

Management & Leadership

Rosenfeld Media

See the best price to sell, buy, or rent books by Lombardi, Victor. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lombardi, Victor

See the best price to sell, buy, or rent books by Lombardi, Victor. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Why We Fail: Learning from Experience Design Failures