ProductManager is IBM's strategic product for helping manufacturing businesses manage the complexities of bringing new products from the engineering stage into production. This book helps readers to quickly become familiar with ProductManager through concise, easy-to-read descriptions and real-world examples. Readers will gain insight from case histories based on real ProductManager implementation projects.

What About Product Manager?: IBM's Solution for Engineering Change Control

Business & Money

Curtis, David

Management & Leadership

Maximum Press

The PowerPC revolution! (MaxFacts special report)

Science & Math

Hoskins, Jim

Mathematics

Here are proven techniques for maintaining a presence in the cyber marketplace by using bulk E-mail, effective Web site design, and secured customer payment methods. This book includes case studies of businesses that are successfully using these techniques, and it analyzes the reasons for their effectiveness.

Marketing on the Internet: A 7-step plan for selling your products, services, and image to millions over the informatuion superhighway

Sweeney CA, Susan

Demonstrates tools and techniques for increasing Web site traffic, including overall design, exposure to search engines, newsgroups, e-mail, mailing lists, linking strategies, online advertising, and other techniques for encouraging repeat visits

101 Ways to Promote Your Web site: How to Attract More Visitors to Your Web Site

Computers & Technology

Graphics & Design

Provides detailed advice on how to expand and improve marketing opportunities, communications, and on-line relationships with this valuable tool. Presents a step-by-step process of creating and implementing an e-mail marketing plan for your specific needs. Softcover. DLC: Internet marketing.

Marketing with E-Mail: A Spam-Free Guide to Increasing Awareness, Building Loyalty, and Increasing Sales by Using the Internet s Most Powerful Tool

Kinnard, Shannon

Marketing & Sales

Lotus Notes has long been the leading groupware product used by companies wanting to improve internal communications and streamline business processes. This guide to building an intranet covers the process from its fundamentals to its final implementation based on Domino 5.0, the component that brought Lotus Notes into the Internet age and made it a natural choice for the foundation of an internal office network. Explained are the differences between the Internet and an intranet and how Lotus Notes and Domino work. Businesses can then analyze their needs and use a step-by-step process to plan, design, and create a personalized intranet.

Building Intranets with Lotus Notes & Domino 5.0: How to Provide Your Employees and Customers with Instant Access to the Information They Need

Krantz, Steve

Networking & Cloud Computing

(Maximum Press) A collection of 101 ways to attract traffic to a Web site. Shows how to optimize a Web site from a marketing perspective, using competitor's sites to an advantage. Also shows how to effectively use auto-responders, how to use newsgroups, maillists, and other tools for marketing and advertising. Previous edition: c1999. Softcover. DLC: Internet marketing.

101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic

Web Development & Design

Companies in the information technology (IT) field-software, hardware, and networking suppliers-have a natural affinity for the Internet. This book is a how-to guide filled with proven strategies, tactics, and tips devoted strictly to the IT industry's Internet marketing needs. Topics discussed include making the most of the company Web site, using search tools and newsgroups for promotion, on-line advertising, on-line fulfillment and customer service, partnering on the Internet, integrating on-line and off-line marketing, and more. Case studies make this book an interesting as well as essential read for managers and marketers.

Internet Marketing for Information Technology Companies

Silverstein, Barry

Written specifically for the employees and owners of inns, hotels, campgrounds, theme parks, adventure tours, and outfitters, this guide will show how to attract more visitors to their Web sites and ultimately to their businesses. From the basics of planning an online marketing strategy to using newsgroups and site links, this book provides business owners with everything they need to make their Web site and their business the destination of choice for travelers, including Web site design guidelines, search engine tips, and online advertising opportunities. A password to access even more promotion strategies on the accompanying Web site is included.

Internet Marketing for Your Tourism Business: Proven Techniques for Promoting Tourist-Based Businesses over the Internet

Industries

This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses and hundreds of screen shots illustrate successful tactics. Case studies of online business successes explain the concepts in the book and illustrate how they work in real-life situations.

Marketing on the Internet: A 7-Step Plan for Selling Your Products, Services, and Image to Millions over the Information Superhighway

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