Provides detailed advice on how to expand and improve marketing opportunities, communications, and on-line relationships with this valuable tool. Presents a step-by-step process of creating and implementing an e-mail marketing plan for your specific needs. Softcover. DLC: Internet marketing.

Marketing with E-Mail: A Spam-Free Guide to Increasing Awareness, Building Loyalty, and Increasing Sales by Using the Internet s Most Powerful Tool

Business & Money

Kinnard, Shannon

Marketing & Sales

Maximum Press

E-mail offers broader reach, higher measurability, quicker delivery, and easier consumer feedback for a lower cost than any other marketing medium. Here is detailed advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Topics include e-mail newsletters, online networking, signature files, and e-mail promotions. Also discussed are the differences between unsolicited commercial e-mail, anonymous bulk e-mail, and valid commercial e-mail. Small businesses will appreciate information on how to level the playing field with larger competitors by exploiting the unique opportunities available through e-mail.

Marketing with E-mail: A Spam-Free Guide to Increasing Awareness, Building Loyalty, and Increasing Sales

E-mail offers a broader reach, higher measurability, quicker delivery, and easier consumer feedback for a lower cost than any other marketing medium. This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions. Small businesses will appreciate information on how to level the playing field with larger competitors by leveraging unique opportunities available through e-mail.

Marketing with E-Mail: A Spam-Free Guide to Increasing Sales, Building Loyalty, and Increasing Awareness

Management & Leadership

See the best price to sell, buy, or rent books by Kinnard, Shannon. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kinnard, Shannon

See the best price to sell, buy, or rent books by Kinnard, Shannon. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing with E-Mail: A Spam-Free Guide to Increasing Awareness, Building Loyalty, and Increasing Sales by Using the Internet s Most Powerful Tool

Marketing with E-mail: A Spam-Free Guide to Increasing Awareness, Building Loyalty, and Increasing Sales

Marketing with E-Mail: A Spam-Free Guide to Increasing Sales, Building Loyalty, and Increasing Awareness