In today's hypercompetitive business climate, managers who help employees achieve their individual potential stand to get—and stay—ahead. Managing People, a comprehensive and essential resource for any manager on the run, shows you how.
Learn to:
<ul>
<li>Delegate the right work to the right employee </li>
<li>Motivate people to outperform the competition</li>
<li>Establish and empower effective teams</li>
<li>Manage multiple projects and stay on track</li>
<li>Inspire trust and lead in times of change</li>
</ul>
The Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead.

Managing People : Secrets to Leading for New Managers ( Collins Best Practices)

Business & Money

Silverstein, Barry

Management & Leadership

Collins

Successful management relies on identifying and promoting high-performing employees—and targeting underperformers for serious improvement. Evaluating Performance, a comprehensive and essential resource for any manager on the run, shows you how.
Learn to:
<ul>
<li>Monitor day-to-day performance</li>
<li>Conduct productive formal reviews</li>
<li>Reward consistent, excellent performance through promotions</li>
<li>Terminate underperforming employees </li>
<li>Create a company-wide performance management system</li>
</ul>
The Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead.

Best Practices: Evaluating Performance: How to Appraise, Promote, and Fire (Collins Best Practices Series)

Medical Books

Nursing

Harper Business

In today's high-pressure workplace, motivating all employees to consistently contribute their best can mean the difference between success and failure. Motivating Employees, a comprehensive and essential resource for any manager on the run, shows you how.
Learn to:
<ul>
<li>Inspire employees to succeed</li>
<li>Improve performance through coaching</li>
<li>Minimize the impact of common de-motivators</li>
<li>Create a fair and consistent reward system</li>
<li>Turn negative experiences into positive, motivational opportunities</li>
</ul>
The Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead.

Best Practices: Motivating Employees: Bringing Out the Best in Your People (Collins Best Practices Series)

Business Culture

Discover the Secrets Behind 50 of the World's Most Successful Brands What would happen if your brand were out of stock in a retail store? Would a customer wait until it becomes available, travel to another store to buy it...or purchase another brand instead? This is a brand’s moment of truth. In today’s overcrowded marketplace, only a select few brands truly rise above the competition. That’s what The Breakaway Brand is about. It’s about the brand that stands out, not just in its own product category, but from all other brands. It’s about the brand that achieves huge results. It’s about the brand that breaks away. Drawing from their experiences at Arnold Worldwide, one of the leading and most innovative advertising agencies in the business, branding experts Francis Kelly and Barry Silverstein reveal what it takes to create a breakaway brand and how today’s great brands execute breakaway campaigns, packaging, and promotion. You’ll get an inside look at such phenomenally successful brands as Apple, Nike, Volkswagen, JetBlue, Starbucks, and many others, and you’ll find out how you can apply their breakaway strategies in your own organization. Discover how a breakaway brand: • Is positioned for success • Continuously innovates • Connects with its audience • Establishes brand leadership • Delivers brand truth and consistency • Stands out with exceptional campaigns and unique packaging • Uses the Internet for breakaway marketing Kelly and Silverstein also take you inside the mind of the breakaway chief, revealing the level of dedication, vision, and leadership required of CEOs, COOs, and CMOs to foster breakaway brands. It isn’t easy for brands to break away. But it can be done, and The Breakaway Brand shows you how to “Think Different,” “Just do it,” and create a truly revolutionary and sustainable brand. Praise for THE BREAKAWAY BRAND “A breakaway book. The authors know their subject matter and bring new insights and ‘to do’s’ to every serious marketer.” —Peter Klein, SVP, Strategy and Business Development, The Gillette Company “The book will make you scratch your head and think, ‘Why aren’t we doing that?’ A must-read.” —Liz Vanzura, Global Marketing Director, HUMMER, General Motors Corporation “Not a me-too marketing book...worth its weight in gold to brand marketers who want to dominate over the long term.” —Wenda Harris Millard, Chief Sales Officer, YAHOO! Inc. “A powerful primer on building great brands...Must-reading for those who aspire to lead championship brands.” —Steven Wilhite, SVP, Global Marketing, Nissan Motor Company “Filled with practical advice and real-world examples from senior executives who are true pros at creating advertising for breakaway brands.” —Gail McGovern, Professor of Management Practice, Harvard Business School “Documents how the best of the best are not only attacking today’s challenges, but thriving.” —Jeff Hicks, CEO/President, Crispin Porter + Bogusky “Captures what successful brand-building is all about.” —John Costello, EVP, Merchandising &amp; Marketing, The Home Depot “[Takes] an extraordinarily complex marketing issue and breaks it down into something simple you can apply to your business.” —David Lubars, Chairman and Chief Creative Officer, BBDO North America “Clearly, the authors understand the mechanics of getting brands to operate at optimum potential.” —Lee Ann Daly, EVP, Marketing, ESPN, Inc. “A truly unusual look ‘inside’ at what it takes to be great by many of the best in business today.” —Jeffrey J. Jones II, EVP, Global Marketing, Gap, Inc.

The Breakaway Brand: How Great Brands Stand Out

Kelly, Francis

McGraw=Hill

Children of the Dark Ghetto: A Developmental Psychology

Children of the dark ghetto: A developmental psychology

Praeger

A relatively new small business phenomenon is taking place in America: More couples, especially those in the boomer generation, are starting businesses together. Sometimes they do it because they’ve lost or left their jobs. Sometimes they want to pursue encore careers. But one thing is clear: For a couple, starting a business together presents the special challenge of combining their personal and business lives. 
Let’s Make Money, Honey: The Couple’s Guide to Starting a Service Business is about a baby boomer couple who start a small service business as a second career. As much as it is a good story, Let’s Make Money, Honey is also a how-to guide that covers planning, financing, outfitting, and launching a service business, as well as operations, marketing, sales, customer service, and managing growth. Included are useful tools to help couples assess their business interests and compatibility. 
Inspiring and instructional, Let’s Make Money, Honey will help couples consider whether to start a service business together – or provide those ready to move forward with a blueprint for success. Packed with detailed how-to advice based on real-world experience, Let’s Make Money, Honey is a must-read for self-starter couples of all ages and especially those exploring encore careers. 
 Advance Praise 
“The authors…provide a detailed overview of what any couple should consider before and when starting a service business of their own. From writing a business plan, considering funding options or franchising, business structure and operations, to managing growth, narrowing your client base and creating an exit strategy. It's all told through their highly interesting story of exactly what it took to start-up and grow, then sell their own business. 
“This mix of information and specific personal detail involved in getting a business off the ground as a couple makes Let's Make Money, Honey a compelling and useful read. And the authors are frank about the fact that not everyone will have it so easy, not all couples will be able to work together. At the end of the book, the authors provide a business compatibility test, skills inventory checklist and service business start-up checklist to help readers decide if they are as ready to follow a similar path.” - Melissa Phipps, Retirement Planning Expert, About.com 
"Let's Make Money, Honey is the rare combination of life lessons, business cooperation with your spouse, and a business tutorial. Today, as Baby Boomers look to continue to make a contribution, Baby Boomer couples are trying to find ways to spend time together, and still be relevant in the business world. 
“Some couples are embarking on starting a business together. This can be a daunting task without a roadmap. Fortunately, a guide has been put together by Barry Silverstein and his wife, Sharon Wood. Barry and Sharon take lessons learned in customer service and help other Baby Boomers to find success in joint business prosperity. In some ways, Barry and Sharon are the coaches on the field for other Baby Boomer couples playing the game of business, harmony, and spousal time together. 
“What makes Let’s Make Money, Honey unique is that it is a step by step guide for Baby Boomer couples to find happiness, and income in a business life, while supporting their life goals. As a thought leader for the Baby Boomer Generation, I am pleased to endorse and recommend the book.” - Rick Bava, Author, In Search of the Baby Boomer Generation

Let's Make Money, Honey: The Couple's Guide to Starting a Service Business

Wood, Sharon

Business Development & Entrepreneurship

GuideWords Publishing

Saturday morning TV shows… cereals, soft drinks and snack foods…cool cars and rock ‘n’ roll…Boomers will savor the memories with the new book, "Boomer Brands: Iconic Brands that Shaped Our Childhood."Those Saturday morning TV shows entertained Boomer kids, but they were also vehicles for brand advertising. Chances are that’s how Boomers first got to know cereal, soft drink, and snack food brands. The “Boomer Brands” they knew and loved then, they remember to this day.This unique book is a stroll down memory lane, reminiscing about the beloved brands Boomers first met in the 50s and 60s. Brand maven Barry Silverstein shares “Boomer Brand Cameos” of over fifty of the brands Boomers grew up with: Disney, Kellogg’s Frosted Flakes, Good Humor, Howard Johnson, Hush Puppies, MAD, Ovaltine, Twinkies, WIFFLE Ball and many more. Most of these brands began during the Boomer era and are still around. Plus, Boomers will gain rare insight into how these iconic brands shaped their childhood and have a lasting impact on their life.Publishers Weekly says Boomer Brands is "a delightful journey through a time that saw the birth of the modern brand," while Midwest Book Review calls it "a unique, entertaining, nostalgic, and impressively informative read from first page to last.""Boomer Brands" is meant be read by Boomers, shared with Boomers, and savored for the memories!

Boomer Brands: Iconic Brands that Shaped Our Childhood

Marketing & Sales

What was the name of the first maple flavor instant oatmeal cereal? What brand is the oldest major soft drink in America? What do the "m's" in M&amp;Ms stand for? Who was the Barbie doll named after? Which toothpaste had Bucky Beaver as a mascot?
The answers to these burning questions - and many more - can be found in the book, Boomer Brand Winners &amp; Losers: 156 Best &amp; Worst Brands of the 50s and 60s.
This remarkable book features fascinating stories of 156 best and worst brands of the Boomer era. Readers can relive the days of Cap'n Crunch and Cocoa Puffs, E-Z Pop and Pop-Tarts, cap guns and comic books. They can recall the time when automobiles ruled the road and a transistor radio was "advanced technology." They will learn how television played a key role in brand advertising. They will discover which brands blossomed and which were a bust.
The book is divided into fifteen chapters, each covering a brand category: <ul>
<li>Television</li> <li>Cereal</li> <li>Soft Drinks</li> <li>Snack Foods, Convenience Foods</li> <li>Toys, Games and Comic Books</li> <li>Health, Beauty and Cigarettes</li> <li>Automobiles</li> <li>Fast Food</li> <li>Rock 'n' Roll</li> <li>Revolution</li> <li>Environment</li> <li>Technology</li> <li>Movies</li> <li>The Ultimate Boomer Brand Winner &amp; Loser</li> </ul>
An Appendix includes a fill-in form so readers can pick their own "winners" and "losers," links to vintage TV commercials, and a Boomer Brands Discussion Guide. The book is a sequel to the first book on the topic, BOOMER BRANDS: Iconic Brands that Shaped Our Childhood. Boomer Brand Winners &amp; Losers is a wondrous walk down Memory Lane!

Boomer Brand Winners and Losers: 156 Best & Worst Brands of the 50s and 60s

Biography & History

How the Modern American Brand was Born\nWorld War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.\nJust as important, the post-war economy led to the rise of the American middle class. The war fueled strong economic growth that turned the country into a major global force. Post-war America became a bubbling cauldron of scores of inventive, innovative brands. When television came along, marketing those brands rose to a whole new level.\nBrand marketing expert Barry Silverstein traces the development of the American brand from World War I through the 1920s and 1930s. Then he explores the interrelationship of World War II and American brands, showing how the war itself was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the '40s and '50s.\nSilverstein concludes the book by examining brands in the context of American post-war culture, moving from the war's end into the 1950s and 1960s. He demonstrates how the consumerism of post-war America led quite directly to the birth of breakthrough brands and modern brand marketing strategies. Many brands from this time have survived and thrived into the 21st Century.\nIn this book you'll learn: How Coca-Cola, Disney and other great American brands played an integral role in World War II Why some American brands chose to do business with Nazi Germany How television influenced the rise of the modern American brand Plus, see 38 vintage ads that reflect the wartime economy. 
This unique book takes a fresh look at the impact of World War II on America from a marketing perspective. History and brand buffs alike will be enthralled by WORLD WAR BRANDS!

WORLD WAR BRANDS: World War II and the Rise of the Modern American Brand

Business-to-business marketing is the fastest growing segment of direct marketing. Here are strategies and tactics for enhancing lead generation, event marketing, fulfillment, order generation, and customer relationship programs by demonstrating how to integrate the Internet with traditional direct marketing tactics. Business-to-Business Internet Marketing shows how marketers can take full advantage of this new, more powerful form of interactive marketing. Specific examples and case studies illustrate the concepts. The book's content, examples, links to relevant Web sites, and additional resources are available on the companion Web site that can only be accessed by book buyers.

Business-to-business Internet Marketing

INGRAM BOOK COMPANY

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Books by Silverstein, Barry