Creativity and innovation are vital in a world which demands new responses and ideas, but individuals are frustrated when their ideas are squashed when they propose them. For most people with ideas, the biggest frustration is that so few of their ideas actually see the light of day. This book will help people understand why it's so hard to get their ideas adopted and what they can do about it. Featuring inspiring case studies and a wealth of expertise, this book crosses the boundaries between popular psychology, current affairs, business management and campaigning. This book is for anyone who ever had an idea for making the world a slightly better place but no one would listen. Or if they did listen, they said it wouldn't work. Or it was too risky, or not their area - or they just made so many objections that you got fed up and dropped the whole thing.

How to Get Your Ideas Adopted (And Change the World): How Your Ideas Can Change Business and the World

Business & Money

Miller, Anne

Marketing & Sales

Marshall Cavendish Intl

Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.

100 Great Marketing Ideas: From Leading Companies Around the World (100 Great Ideas)

Blythe, Jim

Are you looking for some great ideas or inspiration to manage your time better? This book contains 100 great ideas, extracted from leading companies and individuals from around the world.In an age when people of all levels are struggling to cope wiith the demands on their time, just one simple idea can be the catalyst to change that. This book can be that very catalyst. Each time management idea is succinctly described and is followed by advice on how it can be applied to the reader s own situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

100 Great Time Management Ideas (100 Great Ideas)

FORSYTH, PATRICK

Skills

For anyone who wants to develop negotiation skills and bargain more effectively! <ul> <li>Part of the launch of a major new series - 'Rookies'- by Marshall Cavendish.</li> <li>Become skilled and knowledgeable in just one week- information and advice is straight to the point, fast to read and easy to digest.</li> <li>At all levels, negotiation is one of the most critical skills to have in business today.</li> <li>Written by an experienced practitioner and expert in the field.</li> </ul> Whether you know it or not, negotiations are constantly taking place and thus form a critical part of work life. Negotiation is relevant to discussions between colleagues, people who do not know each other, in the same organisation or different ones and between people of different experience, background, nationality and outlook. The negotiating process involves balancing matters between two parties so that you not only get what you want, but get what you want in the best possible way. It is the art of concluding a deal, and the arrangement of all the elements that constitute that deal; the terms and conditions for instance in some business deals. It is a form of communication and, as such, it is an interactive process. This book sets out the essentials - what really matters - about the process. It examines the core techniques and practical, proven approaches that provide a basis for undertaking negotiation, and aims to make them understandable and manageable to use so that you can quickly put your rookie status behind you.

Negotiation Skills for Rookies

Management & Leadership

In this book, leading futurist and trendspotter Magnus Lindkvist takes us on a breathtaking tour of the real trends that are already happening and evolving before our very eyes.

Everything We Know is Wrong!: The Trendspotter's Handbook

Lindkvist, Magnus

A unique and fascinating guide for anyone who wants to be a better speaker, this book analyzes the success factors behind the greatest speeches of Winston Churchill, Nelson Mandela, Benazir Bhutto, Jack Welch, Steve Jobs, William Jennings Bryan, and more.

The 100: Insights and Lessons from 100 of the Greatest Speeches Ever Delivered

Reference

Kourdi, Jeremy

Maier, Simon

Words, Language & Grammar

Meaningful Coincidence: Remarkable True Stories of Synchronicity and the Search for Answers

Cederquist, Jan

Self-Help

Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers?Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas)

Maslen, Andy

Packed with real life experiences, case studies, anecdotes, and stories, Jim Banting provides advice and tips to redesign parts of your life in order to get a life.

Get a Dog: Don't Work Like One: Think Differently About Your Work-Life Balance

Banting, Jim

Job Hunting & Careers

The authors explain how to up your emotional intelligence quotient and to use it to get positive outcomes at work.

Emotional Intelligence for Rookies: From Rookie to Expert in a Week

Bacon, Andrea

Dawson, Ali

Personal Finance

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Books by Marshall Cavendish Intl