This text attempts to illustrate how a marketing orientation and an appropriate deployment of the techniques involved can positively sustain and improve business results.

Marketing Professional Services: A Handbook

Business & Money

FORSYTH, PATRICK

Management & Leadership

Trans-Atlantic Pubns

Marketing for Non-Marketing Managers provides a practical introduction to marketing for those unfamiliar with the subject. It demystifies the process, explains the techniques and shows you how the different elements of marketing interrelate. It also describes how they affect and are affected by other parts of your organisation. Practical checklists, action points and examples show you how marketing influences your business success (or failure); what makes the marketing plan and promotional mix effective; how to price your products and give value for money; and the personal touch - customer care before, during and after the sale.

Marketing for Non-Marketing Managers (Institute of Management)

Financial Times Management

First Things First: Managing Your Time for Maximum Performance (The Institute of Management)

This practical new book sets out approaches and techniques for selling hotels, venues and conference centres of every shape and size. It tells you how to understand clients and correctly position the sales approach. It shows you how to identify prospective clients, how to prepare and conduct successful meetings, and how to manage relationships with clients in order to secure and maximize any potential business. Based on research and work within the hospitality industry, this book offers specific guidance to all sales staff, sales managers and executive managers as well as those in a training and personnel role. It is also of interest to anyone studying hospitality or hotel management.

Maximizing Hospitality Sales: How to Sell Hotels, Venues and Conference Centres

Travel

Thomson Learning

Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing.Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies.

Marketing in Publishing (Blueprint)

Birn, Robin

Marketing & Sales

Routledge

Are you looking for some great ideas or inspiration to manage your time better? This book contains 100 great ideas, extracted from leading companies and individuals from around the world.In an age when people of all levels are struggling to cope wiith the demands on their time, just one simple idea can be the catalyst to change that. This book can be that very catalyst. Each time management idea is succinctly described and is followed by advice on how it can be applied to the reader s own situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

100 Great Time Management Ideas (100 Great Ideas)

Skills

Marshall Cavendish Intl

For anyone who wants to develop negotiation skills and bargain more effectively! <ul> <li>Part of the launch of a major new series - 'Rookies'- by Marshall Cavendish.</li> <li>Become skilled and knowledgeable in just one week- information and advice is straight to the point, fast to read and easy to digest.</li> <li>At all levels, negotiation is one of the most critical skills to have in business today.</li> <li>Written by an experienced practitioner and expert in the field.</li> </ul> Whether you know it or not, negotiations are constantly taking place and thus form a critical part of work life. Negotiation is relevant to discussions between colleagues, people who do not know each other, in the same organisation or different ones and between people of different experience, background, nationality and outlook. The negotiating process involves balancing matters between two parties so that you not only get what you want, but get what you want in the best possible way. It is the art of concluding a deal, and the arrangement of all the elements that constitute that deal; the terms and conditions for instance in some business deals. It is a form of communication and, as such, it is an interactive process. This book sets out the essentials - what really matters - about the process. It examines the core techniques and practical, proven approaches that provide a basis for undertaking negotiation, and aims to make them understandable and manageable to use so that you can quickly put your rookie status behind you.

Negotiation Skills for Rookies

It's just so basic, isn't it? Every day in so many ways we all need to secure something - from the boss, work colleagues, at a meeting or even at home. Here are the techniques that help to create and present powerful cases. These methods are all very accessible and illustrated by anecdotes that show how they are used in both work and non-work situations. You might say that these are the techniques that help other people to decide correctly! And always in your favour.

Gentle Art of Getting Your Own Way: Proven Ways to Help You Get Agreement at Work and at Home

Job Hunting & Careers

Foulsham

This book is about creating and maximising sales success. It reviews how to win orders in competitive conditions. It is specifically designed for a range of professionals working in, and linked to, the property world including: surveyors, planners, architects, estate agents, property lawyers and consultants and reflects the special nature of this field of work.

Winning Business in the Property Sector: Techniques to maximise personal sales effectiveness

Real Estate

Estates Gazette

Management can no longer rely on just telling people what to do - in today's business world, staff need to have a say in what is happening in their organisation. Motivation is a core skill of management, done well it allows managers, and their staff, to achieve more. This is something that reflects well on the manager and helps the organization meet its chosen objectives. This succinct book explains in a clear and practical way how managers can motivate their staff to get the best results that will improve the organisation as a whole.

30 Minutes to Motivate Your Staff (30 Minutes)

Kogan Page.

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