'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. .The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). .Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. .Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. .Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk * Written specially for the Marketing Fundamentals module by the Senior Examiners * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

CIM Coursebook Marketing Essentials (The Official Cim Coursebook)

Business & Money

Blythe, Jim

Management & Leadership

Routledge

Why is a knowledge of consumer behaviour so essential to effective marketing? How can an understanding of why people buy help marketers know how to sell? How are attitudes towards products formed - and how can those attitudes be changed? What can managers do to persuade consumers to buy - and buy again? The Essence of Consumer Behaviour is an invaluable reference source for managers on short courses; for MBA and other students who want to get quickly to the heart of the subject; as reference material for managers' bookshelves and for aspiring managers wishing to improve their knowledge and skills.

The Essence of Consumer Behaviour (Essence of Management Series)

Pearson P T R

This introductory textbook covers all aspects of marketing from the development of the marketing concept through consumer behaviour, segmentation, targeting and positioning to branding and pricing strategies. It is written in a clear and lively style, ideal for all students of marketing.

Essentials of Marketing

Marketing & Sales

Ft Pr

This is the second edition of Essentials of Marketing Communications, a text designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Essentials of Marketing Communications is an ideal text for those studying marketing communications for the first time. It links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in practice. - Clear and accessible writing style - Real-life, up-to-date case studies with case study questions - End-of-chapter questions - Annotated suggestions for further reading

Essentials of Marketing Communications

Essentials of Marketing provides a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing.

Essentials Of Marketing

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.

Pearson College Div

This book is aimed at undergraduates taking an introductory marketing course. 
Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. 
The 4th edition has been thoroughly re-written to include the new 7 C's framework 
The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.

Pearson

Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.

Marketing Planning: Strategy, Environment and Context

Megicks, Phil

Pearson Education Canada

Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: ·        traditional marketing techniques and theories,  ·        the practical and tactical decision-making processes involved in marketing, ·        up-to-date topics such as corporate social responsibility, social media and ethics. The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.

Pearson Education Ltd.

This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organizations, companies, purchasers and suppliers. Suitable for those students studying an undergraduate or postgraduate MBA/Msc module in B2B marketing. It will also be of use to practitioners studying towards the CIM diploma.

Business To Business To Marketing Management

Zimmerman, Alan S.

South-Western Pub.

See the best price to sell, buy, or rent books by Blythe, Jim. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Blythe, Jim

See the best price to sell, buy, or rent books by Blythe, Jim. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

CIM Coursebook Marketing Essentials (The Official Cim Coursebook)

The Essence of Consumer Behaviour (Essence of Management Series)

Essentials of Marketing

Essentials of Marketing Communications

Essentials Of Marketing

Essentials of Marketing Communications

Essentials of Marketing

Marketing Planning: Strategy, Environment and Context

Essentials of Marketing

Business To Business To Marketing Management