Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers?Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas)

Business & Money

Maslen, Andy

Marketing & Sales

Marshall Cavendish Intl

It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut.This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.

The Copywriting Sourcebook: How to Write Better Copy, Faster-For Everything from Ads to Websites

Marshall Cavendish Books Ltd.

Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today's cluttered marketplace. Maslen covers topics such as: how to make spending money look like a privilege, the ancient Greek secret of emotionally engaging copy, when to use pictures instead of words, how to use the right tone of voice, and avoiding common copywriting traps.
Ideal for experienced copywriters who want to stay ahead of the game as well as new copywriters catching up with their more experienced peers, Persuasive Copywriting helps readers improve their copywriting skills and perfect the emotion-driven sale.

Persuasive Copywriting: Using Psychology to Influence, Engage and Sell

Kogan Page.

Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today's cluttered marketplace. Maslen covers topics such as: how to make spending money look like a privilege, the ancient Greek secret of emotionally engaging copy, when to use pictures instead of words, how to use the right tone of voice, and avoiding common copywriting traps.
Ideal for experienced copywriters who want to stay ahead of the game as well as new copywriters catching up with their more experienced peers, Persuasive Copywriting helps readers improve their copywriting skills and perfect the emotion-driven sale.

Persuasive Copywriting: Cut Through the Noise and Communicate With Impact

Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace. 
This second edition of Persuasive Copywriting complements the "how to" perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, addressing day to day issues faced in a multitude of roles. Updates include practical advice to measure and benchmark effective copy, guidance on creating and critiquing briefs, plus four new chapters on how to weave copywriting skills into the wider industry. These cover particularly useful ground around storytelling, content marketing and the impact of evolving channels like mobile and social media. Practical and inspiring, it is a vibrant, all-encompassing guide to copywriting; an essential to every marketer's bookshelf.

Industries

Review "There is a crying need for good copy today because of the internet. Yet there is a dire shortage. If you wish to succeed, read this book at least three times. And if you have to judge copy, read it too. All good stuff, blessedly free of jargon." ― Drayton Bird, the godfather of direct marketing"If you're someone who likes rules but likes breaking them more, this book is for you. Andy provides a balance of discussion, guidance and coaching, delivered with enough wit to make you spontaneously snort-laugh your way to great copywriting." ― Elle Graham-Dixon, Head of Planning Global Ford, BBDO New York"I rated Andy 10/10 as a speaker. I rate Persuasive Copywriting even higher. It has smashed into the essential reading list on our curriculum, for art directors as well as copywriters." ― Marc Lewis, Dean, School of Communication Arts"Persuasive Copywriting will give your writing charisma. It refines your words so they hold your reader's gaze, drawing on lessons from Ancient Greece to fMRI technology. It's about more than how your copy can persuade and sell, though. Your writing will inspire, charm and comfort too." ― Joe Fattorini, journalist and presenter of The Wine Show Product Description Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace.Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including:-Practical advice to measure and benchmark effective copy-Guidance on creating and critiquing briefs-New chapters on how to weave copywriting skills into the wider industry-Storytelling and content marketing-The impact of evolving channels like mobile and social mediaPractical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need. Review "I rated Andy 10/10 as a speaker. I rate Persuasive Copywriting even higher. It has smashed into the essential reading list on our curriculum, for art directors as well as copywriters.", Marc Lewis, Dean, School of Communication Arts"There is a crying need for good copy today because of the internet. Yet there is a dire shortage. If you wish to succeed, read this book at least three times. And if you have to judge copy, read it too. All good stuff, blessedly free of jargon.", Drayton Bird, the godfather of direct marketing"Persuasive Copywriting will give your writing charisma. It refines your words so they hold your reader's gaze, drawing on lessons from Ancient Greece to fMRI technology. It's about more than how your copy can persuade and sell, though. Your writing will inspire, charm and comfort too.", Joe Fattorini, journalist and presenter of The Wine Show"If you're someone who likes rules but likes breaking them more, this book is for you. Andy provides a balance of discussion, guidance and coaching, delivered with enough wit to make you spontaneously snort-laugh your way to great copywriting.", Elle Graham-Dixon, Head of Planning Global Ford, BBDO New York About the Author Andy Maslen is Managing Director of Sunfish, a writing agency specialising in corporate communications, direct

"FROM KINDLE STORYTELLER-SHORTLISTED AUTHOR ... A SERIAL KILLER THRILLER"The glamorous CEO of an anti-abortion charity has been found horribly mutilated and strangled to death in her own kitchen. Before long, the killer strikes again, and again. And now the pattern emerges. The victims are all high-profile Christians.Back from the brink of killing herself, and newly promoted to DCI, Stella Cole takes a call from her sergeant that puts her plans on hold. Stella and her team at the Special Investigations Unit are racing to stop the serial killer dubbed "Lucifer" by the media, before he can take another life.To add to Stella's problems, London's ambitious Deputy Mayor for Policing and Crime is interfering in her investigation, and someone on the inside is leaking details to the press.A gritty and disturbing psychological crime thriller...Let The Bones be Charred is the fourth book in this series of hard-hitting crime thrillers. Following Stella's recovery from the murders of her husband and child, it brings the troubled detective face to face with a serial killer with a grudge against the Church. The action takes place in the long hot summer of 2018.Can she track down and stop the killer before any more women are murdered? Including the wife of a university professor who may, just, hold the key to the killer's motivations and methods.GRAB YOUR COPY OF LET THE BONES BE CHARRED

Let The Bones Be Charred (The DI Stella Cole Thrillers)

Literature & Fiction

Independently published

Putting yourself up against one organised crime syndicate is a challenge. Former SAS member Gabriel Wolfe takes on three at once. A Colombian drug cartel. A Hong Kong triad. And a Russian Mafiya gang.When he hired an assassin to kill Gabriel, the Russian crime boss Max Novgorodsky made a big mistake. The assassin's bullet missed Gabriel but took the life of one of his closest and dearest friends. Now the former SAS member has one thing on his mind. Vengeance.Heads, you loseHalfway round the world, in Colombia, cartel boss Marti Ruiz is killed by a woman dressed as a geisha. She cuts his head off with a sword and leaves it on the bonnet of his SUV, together with a perfectly round, red plum. Her name is Wei Mei, and she works for a third powerful criminal: a triad leader called Fang Jian.Gabriel's partner is Eli Schochat. She's a real badass with an IDF and Mossad background. Together, they travel to Saint Petersburg, then Nyurba in the far east of Russia."I want to go to prison"Gabriel's plan is simple. Novgorodsky's organisation - Kuznitsa, "the Forge" - recruits its muscle from one of the worst penal colonies in Russia. Gabriel gets himself arrested and sent into the mouth of hell that is Red Dog.While Gabriel gets closer to exacting revenge on Max, Wei Mei is mopping up the rest of the Colombian cartel. The three opposing forces, with Gabriel caught in the crossfire, come together at Max's country house outside Moscow in an explosive climax.If you like your action intenseAs a Department operative, Gabriel is expected to play by the rules - even if they're written by an off-books outfit run by his former CO. But this is no Department mission. This is personal. And the only rule is, keep going until Max is dead, or you are.Gabriel's skills extend from unarmed combat to knife-fighting and automatic weapons. From espionage to covert surveillance. Foreign languages to hypnosis. He'll need them all on this single-minded pursuit of justice for his dead friend.BUY YOUR COPY OF TORPEDO NOW

Torpedo (The Gabriel Wolfe Thrillers)

Mystery, Thriller & Suspense

Thrillers & Suspense

A suicide bomber boards a crowded bus in central London. Ex-SAS captain Gabriel Wolfe, now struggling with PTSD, is having a coffee just yards away.In the ensuing carnage, Gabriel is plunged into a bloody memory of his last, botched mission.Plagued by visions of the dead comrade he left behind, Gabriel now freelances for The Department, a secret British Government hit squad.He wants to take out whoever ordered the attack.Gabriel’s desire for vengeance leads him to Eden, the Brazilian rainforest compound of a religious cult called The Children of Heaven.The cult’s leader is “Père Christophe”, a psychopath with a taste for fine wines, Mozart and extreme violence.This edge-of-your-seat action thriller is the third full-length outing for Andy Maslen’s “hero among us”, Gabriel Wolfe. Condor combines heart-stopping action with nightmarish scenes of psychological breakdown.Gabriel’s enemies include a sadistic Colombian cartel boss nicknamed “The Baptist”, a vicious biker gang - the Sons of Satan - and, in the heart of the rainforest itself, a psychopathic cult leader with a taste for classical music, fine wine and extreme violence.If you like your heroes flawed as well as resourceful, you’ll love Gabriel Wolfe. He’s been called “deadlier than Bond”, and “more human than Reacher”.

Condor (The Gabriel Wolfe Thrillers)

Genre Fiction

CreateSpace Independent Publishing Platform

When Gabriel Wolfe, a government assassin afflicted by PTSD, travels to Africa to recover the body of a former SAS comrade, he has the backing of the British prime minister. But every favour comes at a price. And now Gabriel has to complete another hit before he can continue his search for salvation. What he discovers next shakes his faith in everything he trusts. He has marched headlong into the heart of a corrupt web of land deals, blood diamonds and the global arms trade. At the centre of the web sits someone Gabriel can hardly believe is guilty. Someone he’ll need every ounce of his skills and resolve to defeat. Standing between him and the truth are tooled-up mercenaries, a local warlord and his machete-wielding ‘Rock and Roll Boys’ and a mysterious assassin who anticipates his every move. “A Cross Between Bond and Reacher” This complex and breathtaking action thriller is the fourth novel in Andy Maslen’s Gabriel Wolfe series. First Casualty begins in the middle of a firefight in Africa, where Gabriel and his partner, Britta Falskog, are facing a crew of bloodthirsty militia fighters commanded by the terrifying Mama Chissano. The action moves between London, Mozambique, Zimbabwe and Hong Kong and never lets up. As he begins to uncover the truth, Gabriel sees that his adversaries have spun a web of betrayal that stretches right back to his last, fateful mission in the SAS. Fans of Andy McNab, Chris Ryan, Lee Child and Daniel Silva are saluting Maslen as an author to watch. If you like your heroes flawed as well as resourceful, you’ll love Gabriel Wolfe. He’s been called “deadlier than Bond”, and “more human than Reacher”. Praise for Andy Maslen’s Gabriel Wolfe books &gt;&gt;&gt; Condor “Oh! I love this series. Gabriel's latest excursion dealing with terrorism and a religious cult is thrilling from the very first chapter until the last. Andy Maslen has created a gem of a character and I hope it won't be too long before I get the chance to continue reading about him. I love out of nowhere how the plot develops and surprises. No spoilers from me. Just go ahead and read for yourself. You won't regret it!” Paul Smith | Verified Purchase “The pace of the narrative is fantastic and draws you right on to the next chapter. I really like the way Andy Maslen creates his locations. Whether the hero is in Oxford Street or in the jungle or the English countryside, he somehow manages to conjure up all the sights, sounds and smells to convince you it's real. If you love a good action thriller, I can totally recommend Condor.” HV Sherborne | Verified Purchase &gt;&gt;&gt; Blind Impact “… continues to develop its rugged hero.” Kirkus Reviews “There's so much energy in this story, you're hooked from the start and can't help but race through it. I'd love to see this series made into a film franchise!” VR |Verified Purchase &gt;&gt;&gt; Trigger Point “Action, double-crosses, villains galore… a rattling good thriller! Early Bond meets Jack Reacher - a thrilling debut outing for a new action hero.” Damien Seaman, author of The Killing of Emma Gross, on Trigger Point. “A pacy and entertaining read, with plenty of action, genuine suspense and good snappy dialogue. Gabriel Wolfe is a great new addition to the world of thriller heroes.” bookworm51|Verified Purchase

First Casualty (The Gabriel Wolfe Thrillers)

See the best price to sell, buy, or rent books by Maslen, Andy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Maslen, Andy

See the best price to sell, buy, or rent books by Maslen, Andy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas)

The Copywriting Sourcebook: How to Write Better Copy, Faster-For Everything from Ads to Websites

Persuasive Copywriting: Using Psychology to Influence, Engage and Sell

Persuasive Copywriting: Using Psychology to Influence, Engage and Sell

Persuasive Copywriting: Cut Through the Noise and Communicate With Impact

Persuasive Copywriting: Cut Through the Noise and Communicate With Impact

Let The Bones Be Charred (The DI Stella Cole Thrillers)

Torpedo (The Gabriel Wolfe Thrillers)

Condor (The Gabriel Wolfe Thrillers)

First Casualty (The Gabriel Wolfe Thrillers)