How to Write a Successful Marketing Plan is the definitive planning resource. It explains clearly, simply, and pragmatically how to prepare a marketing plan in a disciplined and comprehensive manner. It can be used as a planning guide by the inexperienced marketer and as a reference piece on planning by the experienced marketer. Insights into the planning process learned from thousands of practitioner, teaching and consulting hours are reflected in this edition's new chapters on setting communication goals, executing the plan, market research, and testing. In addition, each chapter has been expanded, resulting in 50% more "how to" information in this second edition. Valuable appendices offer even more information, ideas, worksheets, and sound thinking than ever before.

How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach

Roman G. Hiebing

Scott W. Cooper

Business & Money

Learn the core concepts taught in the nation's most prestigious MBA schools - places like Harvard, Wharton and Stanford - using this easy-to-understand and enjoyable book by Dr. Milo Sobel. MBA in a Nutshell is chock-full of practical examples, actual formulas, concepts and skills you can put to work in the real world to help your company - and enhance your career. If pressed, most MBAs will grudgingly admit 90% of their homework and lectures were a waste of time. MBA in a Nutshell gives you the nuts-and-bolts of marketing and product management, accounting and finance, management, strategic planning and more. You'll easily learn how to: - Accelerate and increase incoming cash flow - Assess and rank investment opportunitites - Evaluate company performance using financial statements and key ratios - Draft a strategic plan - Learn how to turn soft, fuzzy forecasts into more reliable estimates - Find ways to increase revenues, reduce costs and dramatically increase profits - And much more!

MBA in a Nutshell

Milo Sobel

Management & Leadership

This is a book for advertising managers and other people who are responsible for planning and managing their organization's advertising program. The Advertising Manager's Handbook can help you plan, implement, and manage an effective, successful advertising program-one that can get your message across, build your image, make your product famous in the marketplace, generate leads, build sales, motivate distributors, and achieve any other goal you desire.

Advertising Manager's Handbook

Robert W. Bly

Marketing & Sales

In recent years, the upsurge in highly publicized allegations of accounting irregularities and fraudulent financial reporting have shaken up today’s corporate community and have been the impetus for the Sarbanes-Oxley Act of 2002, as well as closer scrutiny by the SEC. Accounting Irregularities and Financial Fraud: A Corporate Governance Guide provides a step-by-step guide to the crises enveloping a company in the wake of fraudulent financial reporting--and how to prevent it from happening in the first place. It discusses the corporate environment that causes fraudulent financial reporting, how it spreads, the kinds of crises it can create for a company, and the best way to deal with them.

Accounting Irregularities and Financial Fraud: A Corporate Governance Guide

Finance

This reference book explains and illustrates many methods to manage credit risk and to collect delinquent accounts. The ideas and innovations presented by the authors are working successfully elsewhere. Topics include: 1. Successful credit management 2. Processing new accounts 3. Solving new account problems 4. Resolving special situations 5. Collection letters that collect 6. Other effective credit letters 7. Managing slow-paying accounts 8. Legal matters and bankruptcy

Credit and Collection : Forms and Procedures Manual

Michael, Dennis

Jack Horn

Economics

Federal & State Taxation of Limited Liability Companies, 2005 Edition (CCH)

David J. Cartana

Accounting

The Sales and Use Tax Answer Book is the key reference source for which practitioner's have been searching. Not only is it comprehensive and clear; it also provides extensive formal cites to important case literature. Forty-five states and the District of Columbia impose a sales tax on the retail sale of tangible personal property and selected services. In addition, there are 7,500 cities, municipalities, towns, school districts, counties, and other special taxing districts that levy sales and use taxes. The varying rates, the changing jurisdictional boundaries, the different tax bases, and the often inconsistent and contradictory interpretations of similarly worded statutes are all covered. The book also includes a chapter on sales tax reforms, particularly the Streamlined Sales Tax Project

Sales and Use Tax Answer Book; 2005 Edition

J.D. James T. Collins

CPA John C. Healy, M.S.T.

CPA Robert M. Kozub, DBA

M.A. CPA Bruce M. Nelson

Tax Planning for Troubled Corporations clearly outlines the steps involved in bankruptcy proceedings and examines the procedural tax aspects of bankruptcy. Practical guidance runs the gamut from the corporation's initial tax payment and reporting obligations through the claims resolution process, to the payment and discharge of tax claims pursuant to a confirmed Chapter 11 plan.With updated material and expanded coverage, the 2005 Edition is thoroughly updated to account for all new developments that have occurred in this dynamic area of the law since publication of the last edition, including relevant legislation, important IRS rulings and regulations, and new case law.In addition, the 2004 Edition continues its coverage of the pending bankruptcy reform bill, which was initially approved by the House in March 2003, but has not yet been acted upon in the Senate. The bill would affect a broad range of tax related provisions, discussions of which are included in this Edition and referenced in the index under "Legislation

Tax Planning for Troubled Corporations: Bankruptcy&Nonbankruptcy Restructurings (2005)

Gordon D. Henderson

Stuart J. Goldring

NAFTA handbook: A practical guide for doing business under NAFTA

CCH Incorporated

Understanding and managing sales and use tax

Fields, Robert J.

See the best price to sell, buy or rent books by the CCH publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by CCH