Leading the Pack is the first book to show the average practitioner in any field how, through a deliberate plan of self-promotion, they too can quickly elevate themselves to expert status-and become the preferred source of advice and service in their market, and eliminate the need to make cold calls and do the selling ordinary vendors do. The book is based on both the author's personal experience in becoming the recognized leader in his niche (direct marketing) as well as case histories of others who have established "leader" status using the methods outlined in the book. Examples include Robert C. Parker (desktop publishing), Tony Robbins (peak performance), Jakob Neilsen (Web usability), Seth Godin (permission marketing), Peter Drucker (management), and Martha Stewart (entertaining at home).

Become A Recognized Authority In Your Field - In 60 Days Or Less

Business & Money

Robert W. Bly

Business Development & Entrepreneurship

Alpha

With new movies, TV shows and books appearing all the time, the popularity of Star Trek is at an all-time high. Now, following his bestselling The Ultimate Unauthorized Star Trek Quiz Book, Robert W. Bly provides 750 more multiple choice, fill-in-the-blank and mix-and-match questions covering the entire spectrum of Star Trek lore.  Including information on the new series, Star Trek: Voyager, and film, Star Trek: Generations, Why You Should Never Beam Down in a Red Shirt also provides complete coverage of the final season of The Next Generation, more from the current season of Deep Space Nine and questions and answers from a variety of new sourcesincluding several recently published autobiographies by stars of the original series.  In addition, the book contains a host of new featuresa listing of companies selling Star Trek collectibles, an appendix listing Star Trek fan publications, a Star Trek bibliography and more. Why You Should Never Beam Down in a Red Shirt is one book no Star Trek fan should be without.

The 2nd Ultimate Unauthorized Star Trek Quiz Book

HarperCollins, Publishers

Careers for Writers & Others Who Have a Way with Words (Careers For Series)

McGraw–Hill Education

This is a book for advertising managers and other people who are responsible for planning and managing their organization's advertising program. The Advertising Manager's Handbook can help you plan, implement, and manage an effective, successful advertising program-one that can get your message across, build your image, make your product famous in the marketplace, generate leads, build sales, motivate distributors, and achieve any other goal you desire.

Advertising Manager's Handbook

Marketing & Sales

PRENTICE/HALL

Secrets of a Freelance Writer: How to Make $85,000 a Year

Job Hunting & Careers

Dodd, Mead

Make Your Business Thrive in Any Economy From bestselling author Bob Bly, this easy-to-read, hands-on guide offers fifteen methods for maximizing business performance in any economy. Depression and recession are real fears for businesses, but every industry has its ups and downs regardless of the economy. In response, Fool-Proof Marketing presents proven techniques for reversing any sales decline and developing business-generating ideas for sustaining momentum when business is good. Fool-Proof Marketing offers hands-on advice, including: <ul> <li>Personal strategies, from harnessing positive thought to gearing up for massive action, finding time for marketing during a boom, and maximizing downtime</li> <li>Time-tested marketing strategies for finding new customers and generating new leads, orders, and sales</li> <li>Proven business strategies for cutting costs, improving efficiency, and adapting your operating procedures to the current business climate</li> <li>The latest customer service trends and methods for building customer loyalty, increasing customer retention, and maximizing lifetime customer value</li> </ul> With Bob Bly's simple and effective marketing strategies, you'll find new sources of revenue, cut costs, improve your customer service, and create stronger relationships with your clients. Even if your business is currently on track, you'll find creative ways to streamline your organization and prepare for unexpected problems. Don't just watch your business dwindle--make your organization stronger through these proven techniques for making the most of your marketing dollar.

Fool-proof Marketing

Bob Bly

Wiley & Sons, Incorporated, John

Getting Started in Speaking Training or Seminar Consulting

Industries

John Wiley&Sons

Make Your Business Thrive in Any Economy  From bestselling author Bob Bly, this easy-to-read, hands-on guide offers fifteen methods for maximizing business performance in any economy. Depression and recession are real fears for businesses, but every industry has its ups and downs regardless of the economy. In response, Fool-Proof Marketing presents proven techniques for reversing any sales decline and developing business-generating ideas for sustaining momentum when business is good. Fool-Proof Marketing offers hands-on advice, including:  Personal strategies, from harnessing positive thought to gearing up for massive action, finding time for marketing during a boom, and maximizing downtime Time-tested marketing strategies for finding new customers and generating new leads, orders, and sales Proven business strategies for cutting costs, improving efficiency, and adapting your operating procedures to the current business climate The latest customer service trends and methods for building customer loyalty, increasing customer retention, and maximizing lifetime customer value  With Bob Bly's simple and effective marketing strategies, you'll find new sources of revenue, cut costs, improve your customer service, and create stronger relationships with your clients. Even if your business is currently on track, you'll find creative ways to streamline your organization and prepare for unexpected problems. Don't just watch your business dwindle--make your organization stronger through these proven techniques for making the most of your marketing dollar.

Fool-Proof Marketing: 15 Winning Methods for Selling Any Product or Service in Any Economy

Management & Leadership

A guide to profiting from direct marketing, business to business, which covers sales brochures, direct mailing, and business catalogues.

Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales

Natl Textbook Co Trade

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Books by Robert W. Bly