The One-Day Marketing Plan: Organizing and Completing a Plan that Works

Roman G. Hiebing

Scott W. Cooper

McGraw–Hill Education

How to Write a Successful Marketing Plan is the definitive planning resource. It explains clearly, simply, and pragmatically how to prepare a marketing plan in a disciplined and comprehensive manner. It can be used as a planning guide by the inexperienced marketer and as a reference piece on planning by the experienced marketer. Insights into the planning process learned from thousands of practitioner, teaching and consulting hours are reflected in this edition's new chapters on setting communication goals, executing the plan, market research, and testing. In addition, each chapter has been expanded, resulting in 50% more "how to" information in this second edition. Valuable appendices offer even more information, ideas, worksheets, and sound thinking than ever before.

How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach

Business & Money

Management & Leadership

Natl Textbook Co Trade

The Succesful Marketing Plan gives you a proven, easy-to-follow, step-by-step, interlocking process for developing your marketing plan. It details what information you need to prepare your plan and provides a 10 step method that lets you write a plan that quantitatively locks all elements of the plan deliver the sales objectives. It includes actual worksheets, flowcharts, outlines, and formats to help you gather and apply the information you need to make the right strategic decisions all along the way. When you finish this book, not only will your plan be ready but you'll be ready to implement your plan! The Successful Marketing Plan is the marketer's complete guide to finding the data you need to develop your plan; conducting an accurate situation analysis; formulating problems and opportunities; setting realistic sales objectives; defining target markets and quantifying marketing plan objectives in a manner that ties directly back to fulfilling the sales objectives; positioning your products; preparing your marketing strategies from 18 strategic alternatives; determining the awareness and attitude communication goals that will fulfill your marketing objectives and help guide your development of the tactical marketing mix tools; establishing specific objectives and strategies for tactical tool components: products, pricing, promotion, advertising, merchandising, publicity, and more; condensing your plan into a workable calendar of activities; arriving at a realistic budget and payback schedule; using the keys to successful execution of the plan; and evaluating and testing the plan's effectiveness.

Successful Marketing Plan: A Disciplined and Comprehensive Approach

Ntc Business Books

Book by Roman G. Hiebing, Scott W. Cooper

Literature & Fiction

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Books by Roman G. Hiebing