Bangkok is one of the most mysterious and exciting cities on the planet - and in this plugged-in Asian metropolis are underlining stories that offer unique marketing lessons. SAME SAME: Marketing Basics from the Streets of Bangkok is not a typical basics book with charts, graphs, and yawns. This is an on-boarding ride to the magic of marketing weaved through an Asian darling city. Learn the classic 4Ps while visiting an impressive bespoke tailor, a delicious but inconspicuous dessert shop, a world famous tattoo artist in the land where tattoos take on a spiritual meaning, and a lucrative second hand watch market, all while sipping a Singha and surviving a tuk tuk. Note from Author: Proceeds from the sale of this book will fund the Chenoa and Michael K. Lyons Scholarship for the Sons and Daughters of Law Enforcement.

SAME SAME: Marketing Basics from the Streets of Bangkok

Business & Money

Michael K. Lyons

Marketing & Sales

Amazon Publishing

"Wearing the white huipil with the lavender tassel, hiding my amputated leg in red-leather boots, I wheel the wheelchair to the Blue House studio that Diego so lovingly built for me. I dip the brush in blood-red paint and, embracing life with all its light, I print on a watermelon cut open—like I am— ¡Viva la vida!— a hymn to nature and life." Frida Kahlo, a native of Mexico, is described here in biographical poems accompanied by her own artwork. Both text and images reveal the anguish and joy of her two marriages to muralist Diego Rivera, her life-long suffering from a crippling bus accident, and her thirst for life, even as she tasted death. Her favorite motto was: ¡Viva la vida! (Long live life!) Back matter includes excerpts from Frida’s diary and letters, a prose biography, a chronology of the artist’s life, a glossary of Spanish words, sources, and notes.

Frida: ¡Viva La Vida! Long Live Life!

Teen & Young Adult

Bernier-Grand, Carmen T.

Biographies

Carmen T. Bernier-Grand’s inspiring free verse and David Diaz’s vivid paintings capture the defining moments and emotions of Rivera’s tumultuous life, including his stormy relationship with artist Frida Kahlo and his passion for his art. Rivera’s energy, physique, love for women, and work were all "bigger than life." A biography, chronology, glossary, sources, notes, and famous quotations are included.

Diego: Bigger Than Life

Bernier-Grand, Carmen

Frida: Viva La Vida! Long Live Life!

Pablo Picasso’s relationships with both his children and his female companions were often tempestuous and destructive, but they provided the drama on which he fed as he created one groundbreaking work after another. From ceramics to print making to sculpture to photography to poetry–Picasso had a huge appetite for expressing himself through every kind of artistic medium, and he is now considered one of the greatest artists of the 20th century. With bold, powerful oil paintings, David Diaz captures the intensity of a man who once signed a drawing as “Yo el rey” or “I the King.”

Picasso: I the King, Yo el rey

Scott Golden killed his first man at 14, avenging his father's murder and beginning the life of a wanderer who lives by the gun. A brief encounter with Doc Holliday adds gambling to Golden's abilities and pushes him further into the life of a gunfighter.  Seeking refuge and isolation, Scott builds a small ranch in the mountains of Colorado. His peace is short lived. Jonathan Sampson and his four grown sons wrongfully claim ownership of Golden's land. When Golden is forced to kill one of Jonathan Sampson's boys, the embittered patriarch sets fire to Scott's ranch and rustles his cattle.  Scott takes after the rustlers, but he is not alone. He is joined by Gentry, a man whose family the Sampsons had murdered and by Anne Barber, a woman who wonders if Golden is capable of returning the love she has for him. After a terrifying confrontation with the Sampsons and a band of renegade Indians, the hunters become the hunted. Scott Golden must carry a wounded woman to safety while planning how he can once again use his abilities as a killer to save the one person in the world who is important to him.

Death Canyon

Howard Pelham

A STANDARD PRINT TITLE (NOT LARGE PRINT)The 4-Hour Chef isn't just a cookbook. It's a choose-your-own-adventure guide to the world of rapid learning.#1 New York Times best-selling author (and lifelong non-cook) Tim Ferriss takes you from Manhattan to Okinawa, and from Silicon Valley to Calcutta, unearthing the secrets of the world's fastest learners and greatest chefs. Ferriss uses cooking to explain "meta-learning," a step-by-step process that can be used to master anything, whether searing steak or shooting 3-pointers in basketball. That is the real "recipe" of The 4-Hour Chef.You'll train inside the kitchen for everything outside the kitchen. Featuring tips and tricks from chess prodigies, world-renowned chefs, pro athletes, master sommeliers, supermodels, and everyone in between, this "cookbook for people who don't buy cookbooks" is a guide to mastering cooking and life.

The 4-hour Chef

FERRISS, Timothy

Cookbooks, Food & Wine

What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients? The solution in each case was a focus on customer experience, the most powerful—and misunderstood—element of corporate strategy today. Customer experience is, quite simply, how your customers perceive their every interaction with your company. It’s a fundamental business driver. Here’s over a recent five-year period during which the S&P 500 was flat, a stock portfolio of customer experience leaders grew twenty-two percent. In an age when customers have access to vast amounts of data about your company and its competitors, customer experience is the only sustainable source of competitive advantage. But how to excel at it? Based on fourteen years of research by the customer experience leaders at Forrester Research, Outside In offers a complete roadmap to attaining the experience advantage. It starts with the concept of the Customer Experience Ecosystem—proof that the roots of customer experience problems lie not just with customer-facing employees like your sales staff, but with behind-the-scenes employees like accountants, lawyers, and programmers, as well as the policies, processes, and technologies that all your employees use every day. Identifying and solving these problems has the potential to dramatically increase sales and decrease costs.

Outside In: The Power of Putting Customers at the Center of Your Business (UK Edition)

Manning, Harley

Processes & Infrastructure

A provocative and intimate exploration of modern parenthood by“a gutsy young third wave feminist” – The New York Times
If parenting is making Americans unhappy, if it’s impossible to “have it all,” if people don’t have the economic, social, or political structures needed to support parenting, then why do it? And why are anxious new parents flocking to every Tiger Mother and Bébé-raiser for advice on how to raise kids?
In Why Have Kids?, Valenti explores these controversial questions through on-the-ground reporting, startling new research, and her own unique experiences as a mom. She moves beyond the black and white “mommy wars” over natural parenting, discipline, and work-life balance to explore a more nuanced reality: one filled with ambivalence, joy, guilt, and exhaustion. A must read for parents as well as those considering starting a family, In Why Have Kids? is an explosive addition to the conversation about modern parenthood.

Why Have Kids?: A New Mom Explores the Truth About Parenting and Happiness

Politics & Social Sciences

Valenti, Jessica

Sociology

Digital Disruption: Unleashing the Next Wave of Innovation

The barriers to entry in your market just vanished. Unexpected competitors are swarming in. Are you ready? You always knew digital was going to change things, but you didn’t realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve. 
James McQuivey of Forrester Research has been teaching people how to do this for over a decade. He’s gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation. Now he’s sharing his approach with you. 
McQuivey will show you how Dr. Hugh Reinhoff of Ferrokin BioSciences disrupted the pharmaceutical industry, streamlining connections with doctors and regulators to bring molecules to market far faster—and then sold out for $100 million. How Charles Teague and his team of four people created Lose It!, a weight loss application that millions have adopted, achieving rapid success and undermining titans like Weight Watchers and Jenny Craig in the process. 
Regardless of your background and industry, you can learn how to be a digital disruptor too. First, adopt the right mindset: Take risks, invest as cheaply as possible, and build on existing platforms to find the fastest path to solving a customer’s problem. 
Second, seek the “adjacent possible”—the space just next to yours where new technology creates opportunity. That’s how Benjamin Rubin and Paolo DePetrillo of Zeo created a $100 sleep monitor that does much of what you’d get from a $3,000 sleep lab visit. 
Finally, disrupt yourself. Use these tools to make parts of your business obsolete before your competitors do. That’s what Tim FitzRandolph did at Disney, creating a game that shot to the top of the app store charts. 
With the tools in this book you can assess your readiness, learn the disruptive mindset, and innovate rapidly, starting right within your own business.

McQuivey, James

Industries

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