The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O’Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees. For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client’s needs. This book shows you how to do exactly that. In Design Currency, you will learn how to: <ul>
<li>Leverage traditional design skills in new ways</li> </ul>
<ul>
<li>Measure the value that your design work brings to a project</li> </ul>
<ul>
<li>Articulate that value so that you can position yourself as a partner in the development process</li> </ul>
<ul>
<li>Charge what you’re worth and prevent your job from getting crowd-sourced or out-sourced</li> </ul>
<ul>
<li>Generate business value by better identifying audience needs</li> </ul>

Design Currency

Arts & Photography

O'Grady, Jenn Visocky

Graphic Design

Adams Media

HTML and CSS can be a little daunting at first but fear not. This book, based on Shay Howe's popular workshop covers the basics and breaks down the barrier to entry, showing readers how they can start using HTML and CSS through practical techniques today. They'll find accompanying code examples online, while they explore topics such as the different structures of HTML and CSS, and common terms. After establishing a basic understanding of HTML and CSS a deeper dive is taken into the box model and how to work with floats. The book includes an exercise focused on cleaning up a web page by improving the user interface and design, solely using HTML and CSS. With a few quick changes the web page changes shape and comes to life. Interactive, technically up-to-the-minute and easy-to-understand, this book will advance a student's skills to a professional level.

Learn To Code Html And Css

Computers & Technology

Howe, Shay

Web Development & Design

Most of today’s books on color lean in one of two directions: toward heavy-handed theory-speak or toward ready-to-use palettes that will likely be out-of-step before the book has received its first coffee stain. Color For Designers leans in neither direction, instead choosing to simply tell it like it is while bringing home the timeless thinking behind effective color selection and palette building. In this fundamental guide to understanding and working with color, bestselling author Jim Krause starts out by explaining the basics with an introduction to the color wheel, hue, saturation, value, and more. He then dives deeper into the practical application of color with instruction on how to alter hues, create palettes, target themes, paint with color, use digital color, and accurately output your colorful creations to print. The book is set up in easy-to-digest spreads that are straight-to-the-point, fun to read, and delightfully visual. Color For Designers–releasing on the heels of its companion volume, Visual Design–is the second book in the New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.

Color For Designers (Creative Core)

Krause, Jim

Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts. In this book, you’ll learn how to: • Direct the eye through your designs using size relationships, color, visual pathways, and typographic hints • Design effective compositions through grids, frames, outlines, dynamic spacing, symmetry, asymmetry, shading, patterns, and textures • Fool the eye with shadows, depth, op-art, and visual subtraction • Understand how color works and how to use it effectively • See and use type by understanding type rules as well as when and how to break them Visual Design is the first title in the brand new New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.

Visual Design (Creative Core)

Word as Image invites you to see letters beyond their utilitarian dullness. It's about discovering the magic behind the unique shapes and infinite possibilities of letters and words. This book showcases nearly 100 of Ji Lee's head-scratching word images, along with tips to help you create your own and share them at www.wordasimage.com.

Word As Image

Lee, Ji

Individual Artists

The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out. This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's "idea measurement" tools in the form of seven primary questions to gauge the potential of any idea. These seven questions are supported by real-world examples of ideas that succeeded in winning over their audience, as well as those that ignored the measurement and failed miserably. <ul>
<li>Features warnings and anecdotes from some of the world's most prominent creatives, marketing teams, and business professionals</li> <li>A proven method for determining if an idea will be a "big idea," or else will die a painful death</li> <li>Author is a respected industry expert whose Caffeine for the Creative Mind successfully reached an audience both in the creative community and beyond</li> </ul>
Want to get a better sense of what makes a successful idea, and how yours measures up? Start Chasing the Idea Monster and scoring big creative wins today!

Chasing The Monster Idea: The Marketer's Almanac

Business & Money

Mumaw, Stefan

Marketing & Sales

Ethics in graphic design is explored through three different lenses in this graphic designer's field guide: 1) legalities-the rules that govern the graphic design profession including copyright law, piracy, plagiarism, fair use, and photo manipulation; 2) integrity-principles of right conduct within the field of graphic design including spec work, crowdsourcing, and responsibility to clients and contracts; 3) morality-the general nature of moral choices to be made by graphic designers including sustainability, social responsibility, and cultural influence. The book includes questions for discussion at the end of each section along with a list of resources for further investigation.

Ethics: A Graphic Designer's Field Guide

Macavery, Kane Eileen

Big Color is a collection of some of the most exciting recent graphic-design work chosen specifically to highlight the ways in which the designers have exploited color to strengthen the effect of their designs.
The book is split into two sections: Lo-Beam and Hi-Beam. The first section takes work that uses a softer range of colors for its effect, while the second section shows how vivid colors, and bold contrast, enhance the impact of the featured pieces.
Big Color includes work printed in one-, two-, three- and full-color processes and illustrates that it is not necessarily the number of colors available, but the way in which they are used that makes for a successful design.
With clear and informative text, design details, and a useful glossary of terms, Big Color helps ensure that your designs will never be left in the shade.

Big Color: Maximize The Potential Of Your Design Through . . .

Walton, Roger

History & Criticism

Resumes That Knock 'Em Dead

Martin Yate

Job Hunting & Careers

The Rocking Chair Reader: Coming Home : True Inspirational Tales of Family and Community (Rocking Ch

Helen Kay Polaski

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