Get hands on with type in this lesson-based addition to Jim Krause’s popular new Creative Core series on design fundamentals. In Lessons in Typography, you’ll learn the basics of identifying, choosing, and using typefaces and immediately put that knowledge to work through a collection of exercises designed to deepen and expand your typographic skills. After a crash course in type terminology, you’re encouraged to walk the talk with lessons and exercises on creating type-based logos, crafting personal emblems, choosing and using the right fonts for layouts, designing your own fonts, fine-tuning text like a professional, hand lettering, and more. Krause uses practical advice, humor, and page after page of visual examples to give you a complete education in designing with type that you can read in a matter of hours and continue to learn from over the course of your career. In Lessons in Typography, you’ll learn how to: <ul>
<li>Identify and discuss fonts like a design professional</li> <li>Choose and combine fonts effectively for use in your projects and layouts</li> <li>Create monograms and logos using existing typefaces and custom-built letterforms</li> <li>Modify fonts to meet your design’s specific needs</li> <li>Space letters properly using tracking, kerning, and leading and create eye-pleasing layouts</li> </ul>
 Lessons in Typography is the third book in the New Riders Creative Core series, which provides instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals. Additional titles in the series include Visual Design and Color for Designers.

Lessons in typography: Must-know typographic principles presented through lessons, exercises, and examples (Creative Core Series)

Arts & Photography

Krause, Jim

Graphic Design

New Riders Pub

In just 2.5 hours of focused video tutorials, Advanced Lessons in Typography: Learn by Video helps graphic designers master the creation of a wide spectrum of brilliantly effective contemporary typographic solutions. Jim Krause covers creative techniques for all stages of typography design, from initial brainstorming and sketching to development and fine-tuning. He walks through projects including letterform customization, decorative character add-ons, word-graphic design, logotypes, custom typeface development, the creation of hand-drawn typographic components, and the aesthetic fine-tuning of text areas within layouts. Throughout, Krause demonstrates the use of appropriate tools, ranging from digital software and hardware to pencils, pens, brushes, ink, paint, sketch pads, and tracing paper. Krause's engaging and enlightening lessons draw on his immense experience instructing designers in more than two dozen books and video products. Whether you're a new or intermediate-level graphic designer, Advanced Lessons in Typography: Learn by Video will empower you to create unique, contemporary typographic solutions for logos, layouts, illustrations, and much more. The video is wrapped in a unique interface that allows you to jump to any topic and also bookmark individual sections for later review. The unique “Watch and Work” mode shrinks the video into a small window to allow you to work alongside as you view the video. Project files used in the lessons are included on the disc so you can practice what you’ve learned. At the end of every lesson, you can test your knowledge by taking interactive quizzes. Duration: 2.5 hours User Level: Beginning/Intermediate Closed-Captioning in English System Requirements: Mac OS X 10.6, Microsoft Windows XP, or higher 2 GHz processor or higher 4 GB RAM or higher 1 GB free HD space (does not include lesson files) Please Note: • This DVD-ROM can be viewed only on your computer. It will not play in a DVD-Video player software or a DVD set-top player.

Lessons in Typography Learn by Video

Peachpit Press

Most of today’s books on color lean in one of two directions: toward heavy-handed theory-speak or toward ready-to-use palettes that will likely be out-of-step before the book has received its first coffee stain. Color For Designers leans in neither direction, instead choosing to simply tell it like it is while bringing home the timeless thinking behind effective color selection and palette building. In this fundamental guide to understanding and working with color, bestselling author Jim Krause starts out by explaining the basics with an introduction to the color wheel, hue, saturation, value, and more. He then dives deeper into the practical application of color with instruction on how to alter hues, create palettes, target themes, paint with color, use digital color, and accurately output your colorful creations to print. The book is set up in easy-to-digest spreads that are straight-to-the-point, fun to read, and delightfully visual. Color For Designers–releasing on the heels of its companion volume, Visual Design–is the second book in the New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.

Color For Designers (Creative Core)

Adams Media

Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts. In this book, you’ll learn how to: • Direct the eye through your designs using size relationships, color, visual pathways, and typographic hints • Design effective compositions through grids, frames, outlines, dynamic spacing, symmetry, asymmetry, shading, patterns, and textures • Fool the eye with shadows, depth, op-art, and visual subtraction • Understand how color works and how to use it effectively • See and use type by understanding type rules as well as when and how to break them Visual Design is the first title in the brand new New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.

Visual Design (Creative Core)

This updated, expanded, and oversized inspirational resource presents 1,100 color palettes, with light, bright, dark, and muted varieties for each one, making it the most expansive palette selection tool available. Color Index XL provides aspiring designers, artists, and creative individuals working with color with an indispensable, one-stop method for reviewing and selecting current, up-to-date color palettes for their creative projects. Designer and lecturer Jim Krause's classic resource is back with a new approach that presents each group of palettes in an oversized form for easy visual review, and bleeding to the edge of the page (edge indexing) for quick access. By providing variations for each palette, Krause ensures that creatives can find the best color selection for each project's needs. This book serves as the perfect resource for teachers, students, and professionals of all kinds in the art and design space who want to stay up-to-date on the ever-evolving trends in color.

Color Index XL: More than 1,100 New Palettes with CMYK and RGB Formulas for Designers and Artists

Watson/Guptill

Delve into new creative endeavors with this unique guide to Photoshop Elements 9 Adobe Photoshop Elements is the leading consumer-level photo editing software for both Mac and Windows users. This one-of-a-kind guide demonstrates creative effects you can accomplish with Photoshop Elements, using five gallery-quality images to illustrate each tutorial. Every lesson includes the specific shooting information used for the photo and details of the Elements treatments applied to transform it. With its unique 9x9" format and spectacular photographs, this book is unlike any other Photoshop Elements guide available. <ul>
<li>Photoshop Elements is the number one photo editing software for consumer use and is available for both Mac and Windows</li> <li>This guide provides tutorials for specific creative explorations using Photoshop Elements, illustrated with gallery-quality images presented in a before-and-after format</li> <li>Special "Capture Notes" provide the camera and setting information for each photo, while "Digital Notes" offer the details about the Elements treatments used to alter or enhance it</li> <li>Spreads of spectacular images at the end of each chapter demonstrate the aesthetic quality one can achieve</li> </ul>
Unique in size, image quality, and approach, Ex3 teases your creativity while it provides step-by-step guidance to key features of Photoshop Elements.

Ex3: Exquisite Expressions with Photoshop Elements 9

Photography & Video

wiley

Now with digital color swatches!Let Color Index, Revised Edition turbo-charge your creativity all over again for any print or web project. With more than 1100 color combinations, updated RGB formulas, and downloadable digital swatches, this new edition is d to help you pick the perfect color palette more efficiently than ever before.From progressive colors to natural tones, Color Index, Revised Edition makes choosing hues for any job easy! You'll start working with color in exciting new ways to create original, eye-catching designs that pop off the page.Just look through the book, find a palette that works for your project and then import it into whatever program you're using - Illustrator, InDesign or Photoshop. It's never been easier.So go ahead. Explore and experiment with color. Now you've got everything you need, right in the palm of your hand.Other books in the Index series by Jim Krause:Idea IndexLayout IndexColor I

Color Index

HOW Books

Don't Wait for Inspiration to Strike Whether you're facing a new logo project or you've reached a block in your current work, The Logo Brainstorm Book will inspire you to consider fresh creative approaches that will spark appealing, functional and enduring design solutions. Award-winning designer Jim Krause (author of the popular Index series) offers a smart, systemic exploration of different kinds of logos and logo elements, including: <ul>
<li>Symbols</li>
<li>Monograms</li>
<li>Typographic Logos</li>
<li>Type and Symbol Combinations</li>
<li>Emblems</li>
<li>Color Palettes</li>
</ul>
 Through a combination of original, visual idea-starters and boundary-pushing exercises, The Logo Brainstorm Book will help you develop raw logo concepts into presentation-ready material.

The Logo Brainstorm Book: A Comprehensive Guide for Exploring Design Directions

The Complete Toolkit for Designers In this handy case, you'll find three bestselling books from designer, photographer and illustrator Jim Krause. They contain all the inspiration you'll need to come up with brilliant new design solutions. Layout Index: Break through design dilemmas to create eye-catching layouts with ease. Layout Index contains hundreds of visual and written idea generators for bold graphics and creative solutions that can be used to design stunning brochures, ads, web pages, stationery, posters, flyers and more. Color Index, Revised Edition: With more than 1,100 color combinations, updated RGB formulas, and downloadable digital swatches, Color Index, Revised Edition makes picking the perfect color scheme more efficient than ever before. Palettes can be imported into a variety of programs, including Illustrator, InDesign and Photoshop. Type Idea Index: Type Idea Index features 650+ custom-created examples of typography and type-intensive design, organized according to

The Designer's Ultimate Index

Instructive and enlightening. Fun, too. D30 is a workout book. In addition to dozens of readily applicable tips, tricks and informational tidbits, D30 contains thirty exercises designed to develop and strengthen the creative powers of graphic designers, artists and photographers in a variety of intriguing and fun ways. What will you need to begin? Not much. Most of the book's step-by-step projects call for setting aside an hour or two, rolling up your sleeves and grabbing art supplies that are probably already stashed somewhere in your home or studio--things like pens, drawing and watercolor paper, India ink, paint, scissors and glue. Digital cameras and computers are also employed for several of the exercises but--and this should be welcome news to those readers who spend their days looking at computer monitors--the majority of the book's activities make use of traditional media to illuminate creative techniques and visual strategies that can be applied to media of all sorts. Thumb through the book (or look at the samples posted on JimKrauseDesign.com) and see for yourself!

D30 - Exercises for Designers: Thirty Days of Creative Design Exercises & Career-Enhancing Ideas

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