The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O’Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees. For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client’s needs. This book shows you how to do exactly that. In Design Currency, you will learn how to: <ul>
<li>Leverage traditional design skills in new ways</li> </ul>
<ul>
<li>Measure the value that your design work brings to a project</li> </ul>
<ul>
<li>Articulate that value so that you can position yourself as a partner in the development process</li> </ul>
<ul>
<li>Charge what you’re worth and prevent your job from getting crowd-sourced or out-sourced</li> </ul>
<ul>
<li>Generate business value by better identifying audience needs</li> </ul>

Design Currency

Arts & Photography

O'Grady, Jenn Visocky

Graphic Design

Adams Media

· Explains the key considerations and requirements of infographics · Features an inspirational gallery of designs that illustrate how to communicate at a glance, logically, effectively, and with maximum benefit · Includes milestones from the history of information design that illustrate and explain breakthroughs and trends The best information design often goes "unnoticed" by the viewer because it conveys information so quickly and effectively. The Information Design Handbook celebrates graphics that are exemplars of communication and esthetics, and reveals the thought processes and design skills behind them. This comprehensive guide to creating information graphics is packed with essential design principles, case studies, color palettes, trouble-shooting tips, and much more. Designers will learn to achieve graphics that are visually striking yet concise and supremely funcitional with this must-have resource.

The Information Design Handbook

HOW Books

See the best price to sell, buy, or rent books by O'Grady, Jenn Visocky. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by O'Grady, Jenn Visocky

See the best price to sell, buy, or rent books by O'Grady, Jenn Visocky. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Design Currency

The Information Design Handbook