Creative Boot Camp is a 30-day creative training program that will increase the quantity and quality of your ideas. The book begins by exploring what creativity is and isn't, how we can train ourselves to improve our own ideation, and what steps we need to take to generate more ideas and better ideas for our creative selves, our creative projects, our creative businesses, and our creative lives. Like any muscle, creativity requires repetitive and challenging exercise to grow. The 30-day program provides an escalation of creative exercises that test our problem-solving prowess and train us to overcome the obstacles that inhibit ideation. The program tests regularly, both in idea quantity and quality, to ensure we are on track with our boot camp goals. But unlike the gym, these exercises aren't to be dreaded. They are light, fun, and take 10-15 minutes max. By the end of the 30-day boot camp, readers will see noticeable improvement in the quantity and quality of their ideas.

Creative Boot Camp: Generate Ideas in Greater Quantity and Quality in 30 days (Voices That Matter)

Computers & Technology

Mumaw, Stefan

Computer Science

New Riders

The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out. This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's "idea measurement" tools in the form of seven primary questions to gauge the potential of any idea. These seven questions are supported by real-world examples of ideas that succeeded in winning over their audience, as well as those that ignored the measurement and failed miserably. <ul>
<li>Features warnings and anecdotes from some of the world's most prominent creatives, marketing teams, and business professionals</li> <li>A proven method for determining if an idea will be a "big idea," or else will die a painful death</li> <li>Author is a respected industry expert whose Caffeine for the Creative Mind successfully reached an audience both in the creative community and beyond</li> </ul>
Want to get a better sense of what makes a successful idea, and how yours measures up? Start Chasing the Idea Monster and scoring big creative wins today!

Chasing The Monster Idea: The Marketer's Almanac

Business & Money

Marketing & Sales

Adams Media

In the first wave of e-commerce, the challenge for designers was to create new Web sites for clients. Now that challenge has changed. To meet the shifting demands of the digital marketspace, companies are asking designers to help them upgrade or revamp their existing sites—an entirely different and often much more difficult proposition. 
Redesigning Web Sites is a timely and tactical book that no Web designer should be without. Featuring in-depth case studies of 22 Web sites that have been recently redesigned, the book uses an instructive "before and after" model to reveal the purpose of the original site, the reasons it was no longer effective, and the specific ways each designer solved those problems through redesign. Screenshots illustrate the old and new designs for each site, and useful sidebars address more general themes: determining how drastic a redesign should be, orchestrating a site redesign following a merger, and changing the central purpose of a site (such as changing from an interactive site to an informational one). 
A comprehensive hands-on guide, this book will help Web designers keep pace with the ever-changing medium they work in. 
Stefan Mumaw is a senior creative director for the Brainyard, an advertising agency based in Costa Mesa, California. He teaches traditional Web design and Macromedia Flash. The author of Simple Web Sites, Mumaw lives in Aliso Viejo, California.

Redesigning Web Sites: Retooling for Changing Needs of Business

Web Development & Design

Rockport Pub

What do you do if you are lagging in the morning? You probably grab a cup of coffee for that extra boost of energy. Throughout the day, you are asked to be creative, to come up with new and better ideas. So what do you do when you need a creative jolt for your brain? Now you can turn to Caffeine for the Creative Mind. This collection of short, focused creative exercises is just the boost you need get your brain working. Inside, you'll find:<ul>
<li>Over 250 brain-stretching exercises. The exercises are brief, fun and are meant to evoke creative, thought-provoking responses. Get your brain moving by engaging in an exercise at the start of your day or stop and do one whenever you need a creative jolt.</li>
<li>"I Tried It" testimonials. From illustrators to photographers to professors, real people give feedback on specific exercises they've tried. They also offer more suggestions for how the exercises can be used, changed or reworked to become even more useful.</li>
<li>Interviews with prominent creative people. See how the people who are in charge of building and maintaining creative environments—studio heads, designers, shop owners, illustrators and animators—view the importance of creativity in their everyday lives.</li>
</ul> The only thing keeping you from reaching a new level of creative thought is inaction. With this stimulating book, you'll learn how to focus your creative attention in short, definable ways. Caffeine for the Creative Mind is your springboard for coming up with solutions that challenge you to alter your perspective—and begin generating ideas at the highest possible level!

Caffeine for the Creative Mind: 250 Exercises To Wake Up Your Brain

Arts & Photography

History & Criticism

HOW Books

Once websites were simple and easy to navigate, but didn’t contain much useful information. Today, they are packed with information and oftentimes are equally packed with complex navigational systems that confuse more than they help. 
Many top Web designers have discovered that there’s an art to creating sites that are both vastly informative and simply organized. Their trade secrets are revealed here. This book explores the thinking and methodology behind the creation of 24 simple yet content-rich sites. Here, you’ll find insights into how each designer began creating a structure, progressing to wire-frames that illustrate each site’s internal organization, and on to screen captures that showcase the final product’s simple and accessible design. 
With tips from successful professionals, as well as inspiring visual examples, this is a book that no Web designer today can afford to be without.

Simple Web Sites: Organizing Content-rich Web Sites into Simple Structures

Rockport Publishers

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Books by Mumaw, Stefan