Reach your potential: all of it! It starts with focus. Feeling distracted? Scattered? Time's slipping away from you? You're not alone. But it doesn't have to be that way. Focus will help you get past procrastination, overcome today's 24x7 bombardment of messages and demands, escape from deadly routine, and infuse your life with creativity, flexibility, and power. Jurgen Wolff will walk you step-by-step through deciding what you really want... figuring out what's stopped you in the past... identifying and fixing disruptive influences and obstacles that keep you from focusing and using your time effectively. Finally, it will show you how to put all this information together into a workable plan you can follow again and again, whenever you set new goals for yourself. Along the way, you'll learn how to get your priorities straight, and start on the goals that matter most... do more of what you're already doing right... handle competing deadlines and projects... conquer paper, email, and meetings... put it all together, to meet all your goals! It's easier than you think. The proof is right here: all the skills and strategies you need to make a plan, go after what you really want, and get it!

Focus: Your Key to More Productivity at Work

Business & Money

Wolff, Jurgen

Skills

Ft Press

Focus: Use the power of targeted thinking to get more done

Self-Help

Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don't always market their product themselves, they need to understand the processes enough to ensure that the job is being done well. The book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isn’t about theory and metrics; instead, it’s a practical guide that starts with the basis of all marketing: the proper mindset. The book: <ul>
<li>de-mystifies branding, showing how it is never a process undertaken for its own sake (or for creating sexy brochures or websites), but in order to burn the uniqueness of the business into the minds of customers. </li> <li>offers an extensive toolkit that includes the power of outsourcing and networking and the latest techniques in establishing rapport, communicating with the use of questions, and the power of language patterns in speech and written copy. </li> <li>shows how to use both new and old media to best effect, with special attention to blogs, podcasts, viral videos, and social networking sites. </li> <li>shows how to put all of these elements together into a marketing master plan that you can formulate a one-year plan and then break down into a six-month, three month, and one month segments.</li> </ul>

Marketing for Entrepreneurs

Business Development & Entrepreneurship

Pearson Business

Creativity Now ensures creative stimulation never runs dry. Itself creative in both content and design, it’s a book that entrepreneurs, writers, managers, marketers, and anybody else who needs a practical path to innovation can turn to and instantly find a way generate new ideas. It's divided into four key segments of the creative process: DREAMING consists of 25 ideas for about how to get yourself into a creative state of mind quickly. It includes quick brain exercises, physical exercises that integrate the two lobes of the brain, and methods for engaging all your senses. ORIGINATING reveals 25 ways to come up with ideas when you don’t have any. It includes the opposite technique (starting with the opposite of what you’re trying to invent or create), juxtaposition of words and images to create new combinations, and stepping into creative alter egos. VARYING shows 25 ways to come up with more creative variations of something that already exists. These include making it bigger, making it smaller, and changing the target audience. ADAPTING provides 25 ways to be inspired by the most creative things people have come up with in the last few decades, including examples from the worlds of business, the arts, and science. Each case includes prompt questions that will help the reader adapt these breakthroughs to his or her own situation.The book is true to its own spirit by incorporating creative typography, cartoons, antique art, unusual layouts, and provocative checklists and quizzes. The style is concise and entertaining, making it a book to keep handy to refer to whenever a fresh idea is needed.

Creativity Now!: Get Inspired, Create Ideas and Make Them Happen Now!

Management & Leadership

Ft Pr

Feeling distracted? Scattered? Time is slipping away from you? You’re not alone. But it doesn’t have to be that way. Using revolutionary time management techniques you will find out how to super charge your mind power and focus on what matters most - your goals and your achievements. Focus shows you how to direct energy without distraction to the key tasks that lead you to success. Based on the latest research, these techniques make it easy for you to overcome information overload, stress and procrastination and concentrate on what’s really important. Using these recent discoveries in time management, like how to achieve a state of flow that can lead to maximum achievement in minimum time, Focus will show you how you can move swiftly towards your most important goals. The result: you reach your goals quickly and with less effort.

Focus: Use the Power of Targeted Thinking to Get More Done

Whatever you’re creative agenda is, use this book to instantly generate new ideas. Attractive and easy-to-use, Creativity Now provides an instant source of inspiration for times when creative stimulation runs dry. This updated edition is packed full of innovative exercises, tips, tricks, stories and inspirational examples. You will find out how to unleash endless streams of ideas on any topic and turn them into a success. Both creative in content and format, each page has been designed to give you an instant jolt of inspiration the moment you look inside. Divided into four parts, you will find help with: 1) Dreaming - getting into the state of mind to invite new ideas. 2) Originating - different ways to come up with new, exciting and innovative ideas on any topic. 3) Applying - taking action and turning ideas into reality. 3) Adapting - how others successfully realised their dream. Bonus materials, including audio and video tips are available at www.CreativityNowOnline.com

Creativity Now: Get Inspired, Create Ideas and Make Them Happen!

Memory Improvement

Sitcoms have never been hotter in Hollywood, and the demand for writers has never been greater.With fees starting at $16,000 for a half-hour script, sitcoms can be a lucrative option for freelancers. The hundreds of shows produced every year, each of which needs a team of writers, provide a tremendous opportunity to break into the industry.But successful sitcom writing begins long before Act I, Scene I. Hollywood insider Jurgen Wolff will start you off right. He'll show you why some ideas are promising and some should be rejected immediately, even when they're funny. You'll learn how to analyze and develop characters. And you'll find out how the pros punch up their work with subplots, physical comedy, and timing.The technical ins and outs of the sitcom format are also explained, including act structure, subplots, sets, entrances, and exits. You'll learn the manuscript formats the networks use, so your work will look as professional as it reads. And you'll get solid advice on how to find an agent, take a pitch meeting, and land your script on a producer's desk-- even if you don't live in Los Angeles.Novice and veteran sitcom writers alike keep Jurgen Wolff's book handy. Read it, and you'll see why.

Successful Sitcom Writing

Reference

Writing, Research & Publishing Guides

St Martins Pr

Sitcoms have never been hotter in Hollywood, and the demand for writers has never been greater. With fees starting at $16,000 for a half-hour script, sitcoms can be a lucrative option for freelancers. The hundreds of shows produced every year, each of which needs a team of writers, provide a tremendous opportunity to break into the industry. But successful sitcom writing begins long before Act I, Scene I. Hollywood insider Jurgen Wolff will start you off right. He'll show you why some ideas are promising and some should be rejected immediately, even when they're funny. You'll learn how to analyze and develop characters. And you'll find out how the pros punch up their work with subplots, physical comedy, and timing. The technical ins and outs of the sitcom format are also explained, including act structure, subplots, sets, entrances, and exits. You'll learn the manuscript formats the networks use, so your work will look as professional as it reads. And you'll get solid advice on how to find an agent, take a pitch meeting, and land your script on a producer's desk-- even if you don't live in Los Angeles. Novice and veteran sitcom writers alike keep Jurgen Wolff's book handy. Read it, and you'll see why.

Successful Sitcom Writing: How To Write And Sell For TV's Hottest Format

Humor & Entertainment

Ferrante, L. P.

Television

St.Martin's Press

If you carry on doing what you've been doing, you're going to carry on getting where you've been getting. So if you want more business, you'd better DO SOMETHING DIFFERENT. 
This book, built around 100 instructive and revealing case studies, contains plenty of advice on how to take charge of your situation and create your own alternatives. It's full of examples of entrepreneurs who took a sideways look at the market and their competition - vital in today's business environment. 
Engagingly written by a great individualist, DO SOMETHING DIFFERENT will show you how to break the mould and find your way to greater success. Follow its advice and you can set yourself apart from the crowd. 
Tried and tested marketing methods to set your company apart from the competition by doing something a little surprising!

Do Something Different: Proven Marketing Techniques to Transform Your Business

Virgin Pub

Frustrated that people seem unaware of your business? Maddened that your competitors are making more money for a worse product? Take charge of the situation and create your own alternatives. Examines 14 key marketing principles to enhance sales and looks at 100 instructive and revealing case studies.

Virgin Books

See the best price to sell, buy, or rent books by Wolff, Jurgen. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Wolff, Jurgen

See the best price to sell, buy, or rent books by Wolff, Jurgen. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Focus: Your Key to More Productivity at Work

Focus: Use the power of targeted thinking to get more done

Marketing for Entrepreneurs

Creativity Now!: Get Inspired, Create Ideas and Make Them Happen Now!

Focus: Use the Power of Targeted Thinking to Get More Done

Creativity Now: Get Inspired, Create Ideas and Make Them Happen!

Successful Sitcom Writing

Successful Sitcom Writing: How To Write And Sell For TV's Hottest Format

Do Something Different: Proven Marketing Techniques to Transform Your Business

Do Something Different: Proven Marketing Techniques to Transform Your Business