Change Management is not a single, coherent and agreed upon approach but rather an assortment of tools, techniques, methods and simple good intentions - all of which are simply and practically broken down by this book. The problems with change management is at all levels of management and many people have roles which require them to not only perform the traditional day-to-day tasks associated with being a manager, but also need to deliver ongoing change in their teams, departments or divisions. They want straightforward and practical advise that is easy to understand and can be applied immediately, which this book delivers. It shows how change management can be constructively approached by a practical frame work.

Managing Change Step By Step: All you need to build a plan and make it happen

Business & Money

Newton, Richard

Management & Leadership

Pearson Business

The Truth About Innovation transforms today's most important innovation research into 50 proven "truths". Max Mckeown delivers plain, powerful advice on how to: <ul>
<li>increase creativity </li> <li>encourage collaboration </li> <li>co-create with customers </li> <li>overcome indifference </li> <li>make ideas into money </li> <li>thrive on change...and much more. </li> </ul>
This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organization, role or title. Drawing on over 15 years of the author's research, consulting, training and writing experience, it can transform the way you manage innovation and the results achieved. The Truth About Innovation provides the guidance you need to overcome the innovation-related problems that all managers face and at the same time improve your managerial effectiveness. Part of The Truth About Series, each title covers an entire field of knowledge in a sharp and entertaining way. With approximately 50 honest answers to important questions in every book, you will find yourself thinking ‘aha’ as you read each page. The Truth and nothing but The Truth.

Truth About Innovation: A Small Book About Big Ideas

McKeown, Max

Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don't always market their product themselves, they need to understand the processes enough to ensure that the job is being done well. The book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isn’t about theory and metrics; instead, it’s a practical guide that starts with the basis of all marketing: the proper mindset. The book: <ul>
<li>de-mystifies branding, showing how it is never a process undertaken for its own sake (or for creating sexy brochures or websites), but in order to burn the uniqueness of the business into the minds of customers. </li> <li>offers an extensive toolkit that includes the power of outsourcing and networking and the latest techniques in establishing rapport, communicating with the use of questions, and the power of language patterns in speech and written copy. </li> <li>shows how to use both new and old media to best effect, with special attention to blogs, podcasts, viral videos, and social networking sites. </li> <li>shows how to put all of these elements together into a marketing master plan that you can formulate a one-year plan and then break down into a six-month, three month, and one month segments.</li> </ul>

Marketing for Entrepreneurs

Wolff, Jurgen

Business Development & Entrepreneurship

Many of us feel that we spend too much time in unproductive meetings when we could be getting on with some ‘real’ work. Well, meetings are real work and effective meetings are the springboard for great results. Brilliant Meetings gives you the tips, tools and techniques to transform all your meetings into positive experiences. It shows you how to: <ul>
<li>prepare better </li> <li>get more out of meetings when you’re there </li> <li>follow up effectively to get the results you need </li> <li>attend only the meetings that matter </li> <li>use meetings to boost your profile and your career</li> </ul>
 Brilliant Meetings gives you a commonsense, workable and practical approach to making all meetings brilliantly effective, for participants, meeting leaders and organisations. Companion website: http://www.meetingexpert.co.uk

Brilliant Meetings: What to know, say & do to have fewer, better meetings (Brilliant (Prentice Hall))

PEBERDY, Duncan

Marketing & Sales

Book-keeping and Accounts is an ideal book for first-time or relatively novel entrepreneurs. It follows the cycle of events of a typical new business venture from an accounting view. After a grounding in some fundamental accounting concepts and terms, the reader is guided on the accounting elements of a business plan and sources of finance for a business venture. Basic book-keeping is then explained and this leads into the preparation of key financial statements - the income statement, balance sheet and cash flow statement. Finally, guidance on how to analyse accounts and value a business is given, both of which are particularly relevant to the entrepreneur who is ready to move on to the next venture or expand an existing one. Examples in plain English throughout the book explain key book-keeping and accounting topics. Additionally, QuickBooks accounting software is used in several chapters to augment these examples and expose the benefits of accounting software to a busy entrepreneur.

Book-keeping and Accounts for Entrepreneurs

Quinn, Martin

Finance

Coaching as a field has mushroomed in recent years. Thousands of new coaches enter the field after only completing short and superficial training programmes. The problem with this is that coaching is not i) something you can simply learn in a short programme ii) a superficial practice. The books available on coaching tend to just reinforce this by going over coaching methodology, without delving into what it really means to be a coach. The Coaching Secret remedies this by going beneath the surface, looking at what it really means to be a coach and showing how you can go from simply understanding the basic coaching process to truly connecting and relating to the client - and becoming a master coach.  The author brings over 20 years of coaching practice in big corporations to help you move beyond the novice/superficial coach to becoming an expert/master coach. He brings together experience, theory, case studies and lots of interactive work to essentially coach the coach and help them achieve a superior coaching level.  Key reader outcomes    Practical assistance to become a better coach – moving from novice to expert to master.    Increased confidence in your personal coaching competence.    Greater clarity to the value of the coaching relationship and how we coach.    New perspectives on coaching methods.    To answer for yourself some of the crucial questions of the coach including: Who is the coach? How do you coach? And why do you coach?    To deepen your understanding of coaching and to demystify the inner process through which we develop our competency and practice.    To awaken the coach to discover new ways of seeing, thinking, sensing, resolving and relating.    To progress the profession – in offering a new vision of coaching that recognises and evolves the role of the coach.

The Coaching Secret: How to be an Exceptional Coach

Education & Teaching

Machon, Andrew

Schools & Teaching

If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.

Brilliant Copywriting: How to craft the most interesting and effective copy imaginable (Brilliant (Prentice Hall))

Horberry, Roger

Skills

We all have to sell – every day we sell ideas, agendas, priorities. Our ability to do this is crucial to our success in and out of work. How to Sell is the definitive book on selling. High on practice, low on theory, it demystifies the sales process. Keeping things simple, it distils selling into four core parts: <ul>
<li>You – your image, your approach.</li> <li>The conversation – the art of persuasion.</li> <li>The relationship – how to nurture professional relationships.</li> <li>Your network – how to grow from one relationship to the next.</li> </ul>
 How to Sell will teach readers the art of persuasion, relationship management, networking and personal impact – skills nobody can do without.

How to Sell: Sell Anything to Anyone

Owen, Jo

Feeling distracted? Scattered? Time is slipping away from you? You’re not alone. But it doesn’t have to be that way. Using revolutionary time management techniques you will find out how to super charge your mind power and focus on what matters most - your goals and your achievements. Focus shows you how to direct energy without distraction to the key tasks that lead you to success. Based on the latest research, these techniques make it easy for you to overcome information overload, stress and procrastination and concentrate on what’s really important. Using these recent discoveries in time management, like how to achieve a state of flow that can lead to maximum achievement in minimum time, Focus will show you how you can move swiftly towards your most important goals. The result: you reach your goals quickly and with less effort.

Focus: Use the Power of Targeted Thinking to Get More Done

Learn the powerful techniques of NLP to enhance your influence and gain the competitive edge in any sales pitch. This practical guide to using NLP in sales includes real life examples to illustrate techniques that have amazed sales people with many years experience. It also contains easy to follow exercises and tips to practice in real situations. This book will enable you to use powerful NLP techniques to; increase sales, develop trust &amp; rapport, handle any challenge and close a sale elegantly and effectively. Focusing on the sales person as facilitator, this book will also:- - Reveal the 6 areas of limitation that sales people place on themselves, their prospects and their products and give readers the tools to remove them. - Enable readers to read and utilise a prospect’s buying and decision making patterns. - Provide a set of NLP tools to achieve win/win outcomes for the sales person and their prospects.

How to Sell with NLP

Hutchinson, Pat

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