"I recommend this to "any "aspiring entrepreneur." "Charles Dunstone, Founder, Carphone Warehouse" So, you're sitting in the pub with friends or colleagues and you have a brilliant idea. This time it's really brilliant. It's the foundation of a potentially very large and successful business. Do you just go home and leave the scrawled-on beermat in the pub? Or is this it - time to really make it happen? Problem is, you've no idea where to start. Who do you need to talk to? How do you find the cash to back the idea? How many people do you need to work with to the idea off the ground? And how on earth do you find them? Mike Southon has been there, and in "The Beermat Entrepreneur "he tells you exactly how to convert those jotted notes into a big and successful business. Step-by-step, with no jargon, no complex theory and no visits to arrogant pinstriped venture capitalists who aren't really interested in just 'an idea.' "The Beermat Entrepreneur "is a practical guide to starting and building a business. You begin with a bright idea, sketched out on a beer mat in the pub one evening. You end with a major company employing hundreds of people and a bank balance to match.Available in book form or in audio book (CD or cassette), featuring the authors recorded live in front of an audience of businesspeople. "!you can only benefit from reading this book. You'll gain valuable advice and knowledge from people who have seen it, done it and bought the T-shirt." The Evening Standard

The Beermat Entrepreneur: Turn Your Good Idea into a Great Business

Business & Money

West, Chris

Southon, Mike

Business Culture

Ft Pr

Beermat Entrepreneur became an instant bestseller on publication in 2002. It has helped tens of thousands of people thinking about starting a business to understand how to turn a good idea into a great business. This is the updated and revised edition, with an expanded section on the growing business.

Management & Leadership

The Beermat Entrepreneur became an instant bestseller on publication in 2002. In 5 years the first and second editions have sold over 50,000 copies and it has helped tens of thousands of people thinking about starting a business to understand how to turn a good idea into a great business. • First edition sold 34,774 copies in 3 years, the second edition has sold 15,318 copies in 2.5 years. • Mike Southon is a professional speaker, with hundreds of speaking gigs around the Beermat theme every year. In the three years since The Beermat Entrepreneur was originally published, Mike Southon and Chris West have met literally thousands of people at every stage of starting up, from thinking about it through to growing businesses. The experiences and feedback of these people have overwhelming supported the Beermat methodology. • The business start up market was worth £2.3m in 2007 and it’s still growing - statistics show that between 1 in 3 and 1 in 4 of us are thinking about a business idea and every year in the UK alone more than 400,000 people actually start a business. • Benchmarks: Starting a Business for Dummies 9780764570186 ranked 3rd with 7,886 units sold, Start Your Business week by week 9780273694472 ranked 5th with 5,602 units sold, Teach Yourself Setting Up a Small Business 9780340928776 ranked 8th with 3,754 units sold (Small Business market, TCM Bookscan Full Year 2007).

The Beermat Entrepreneur (Revised Edition): Turn your good idea into a great business (2nd Edition)

Business Development & Entrepreneurship

Pearson Education Canada

Air Buddies

Breslin, Abigail

Knotts, Don

Wright, Trevor

Wenger, Brahm

Vince, Robert

Buena Vista Home Entertainment (firm)

Copyright Collection (library Of Congress)

Mcroberts, Anna.

Hanley, Phil.

Pearce, Slade

Breslin, Spencer

Duncan, Michael Clarke

Walt Disney Home Entertainment

Air Bud

walt-disney-pictures

Jeter, Michael

Vince, William

Tamasy, Paul.

Mendelsohn, Aaron

Smith, Charles Martin

Zegers, Kevin

Makkena, Wendy

Distributed By Buena Vista Home Entertainment

The Beermat Entrepreneur: Turn Your good idea into a great business

Marketing & Sales

Pearson Business

The 2018 Edition has been radically updated whilst maintaining all of the classic advice from earlier, successful editions. “This book changed my life and helped me found an international business that eventually sold for many millions of pounds. If only I’d found it sooner!” Justin Gayner, Founder, ChannelFlip “This book is packed with brilliant advice which will give you the confidence to develop wings and fly high as you throw yourself into your new business.” Henrietta Morrison, Founder, Lily’s Kitchen" ‘I recommend this book to any aspiring entrepreneur.’ Sir Charles Dunstone CVO, Founder, Carphone Warehouse “If you want to know how to successfully grow a company, this is the book for you!” Brendan Robinson, Founder, Village Vet 
This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; <ul>
<li> SMALL BUSINESSES </li> <li> START-UP BUSINESS ENTREPRENEURSHIP </li> </ul>
 The Beermat Entrepreneur helps you convert your jotted notes about your business idea into a big and successful business. With wit and humour, this quick-to-read and simple-to-use book could turn your beermat inspiration into reality. You’ve got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books don’t – the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out. From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to ‘go for growth’ – this is the guide to turning good ideas into real businesses. Revised and updated completely, this classic book for entrepreneurs contains the distilled wisdom of serially successful entrepreneur Mike Southon and is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own. Happy Reading! Please do share your thoughts with us.

Entrepreneurs are the masters of change in the modern business environment: visionary, flexible, innovative. Large, established organizations look ponderous in comparison - but they need to change too, now more than ever. Can they learn from entrepreneurs? Or is the culture clash just too great? Mike Southon and Chris West, authors of the bestselling The Beermat Entrepreneur, believe that established institutions can harness the entrepreneurial passions and skills of their people. In this book, they show how. They do not claim it's easy. Many pitfalls and dangers await the intrepid 'intrapreneur' and his or her boss - but this book will reveal how these can be overcome, and the goal of a vibrant, innovative and motivated organization achieved.'I recommend this entertaining and thoughtful book to all management eager to make a difference to their companies and to the world around them'Sir John Rose, CEO, Rolls Royce'This is how to do corporate renewal in a clear practical and pragmatic way - essential reading for CEO's who want to make a lasting difference'John Bates, Adjunct Professor of Entrepreneurship at London Business School

The Boardroom Entrepreneur

Job Hunting & Careers

Random House]

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