Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today?s international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.

International Marketing (The Dryden Press Series in Marketing)

Business & Money

TERPSTRA, Vern

Sarathy, Ravi

Management & Leadership

South-Western College Pub.

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.

International Marketing (Dryden Press Series in Marketing)

Dryden Press

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years.

International Marketing

Dryden Pr

How companies can gain strategic advantage by developing blockchain capabilities. Blockchain is far more than cryptocurrency. Regarded for a decade as complex and with limited application, blockchain has now matured to be on the verge of fully realizing its disruptive potential. In Enterprise Strategy for Blockchain, business strategy expert Ravi Sarathy shows how companies can gain competitive advantage by developing and deploying blockchain capabilities. Sarathy explains what makes blockchain unique, including its capacities to eliminate intermediaries, guard against hackers, decentralize, and protect privacy. Presenting examples drawn from such sectors as finance, supply chains, computer services, consumer products, and entertainment, he describes how executives can strategically assess blockchain's applicability to their business. After outlining blockchain's technological features-and its technological obstacles-Sarathy describes disruptive technologies already happening in the financial services market with the emergence of decentralized finance, or DeFi, arguing that a wave of innovation might be positioning DeFi as blockchain's "killer app." He also explores, among many other uses, a blockchain application that addresses chronic supply chain problems, pilot blockchain programs aimed at facilitating cross-border payments, and the use of NFTs (non-fungible tokens) that allow digital art to be collected and traded. And he outlines a path for organizations that includes establishing a business case for applying blockchain, evaluating enterprise cost-benefits, and preparing the organization to develop the requisite knowledge and people skills while overcoming resistance to change. Business leaders should invest, explore and experiment with blockchain now, positioning their organizations to be first in their fields, ahead of both rising startups and late-to-the game incumbent peers.

Enterprise Strategy for Blockchain: Lessons in Disruption from Fintech, Supply Chains, and Consumer Industries (Management on the Cutting Edge)

The MIT Press

The book begins with an international business overview, setting out the managerial agenda for firms doing global business. The book then discusses the following international environments: cultural differences (the senior author's specialty),economics, the legal\political dimension, the use of information technology amongst multinational corporations,and the managerial concepts of planning, organizing anc controlling -- once the market entry decison has been made.

Global Environment of Business

Russow, Lloyd C.

International

Northcoast Pub

This new edition reflects recent developments in the world economy and their imlications for international marketing. The text continues to address the challenges and opportunities facing small exporters as well as large multinationals. The text covers economic and cultural environments, the continuing changes occuring therein,and the implications for firms that want to survive and succeed in this dynamic environment.

Marketing & Sales

See the best price to sell, buy, or rent books by Sarathy, Ravi. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Sarathy, Ravi

See the best price to sell, buy, or rent books by Sarathy, Ravi. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

International Marketing (The Dryden Press Series in Marketing)

International Marketing (Dryden Press Series in Marketing)

International Marketing

Enterprise Strategy for Blockchain: Lessons in Disruption from Fintech, Supply Chains, and Consumer Industries (Management on the Cutting Edge)

Global Environment of Business

International Marketing