The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.

International Marketing (Dryden Press Series in Marketing)

Business & Money

TERPSTRA, Vern

Management & Leadership

Dryden Press

Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today?s international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.

International Marketing (The Dryden Press Series in Marketing)

Sarathy, Ravi

South-Western College Pub.

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.

International marketing (The Dryden Press series in marketing)

The Dryden Press

Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today?s international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.

International Marketing

Marketing & Sales

Holt; Rinehart; Winston

International Marketing (Saunders Golden Sunburst Series)

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years.

Dryden Pr

This text provides an overview of the international dimensions of marketing, including international marketing, foreign marketing, and multinational marketing, and discusses differences in key factors that define and influence international and domestic marketing.

International Dimensions of Marketing

Russow, Lloyd C.

Cengage Learning'

This text provides an overview of the international dimensions of marketing, including international marketing, foreign marketing, and multinational marketing, and discusses differences in key factors that define and influence international and domestic marketing.

International dimensions of marketing (The Kent international business series)

Kent

International dimensions of marketing (The Kent international dimensions of business series)

PWS/Kent Pub. Co

See the best price to sell, buy, or rent books by TERPSTRA, Vern. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by TERPSTRA, Vern

See the best price to sell, buy, or rent books by TERPSTRA, Vern. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

International Marketing (Dryden Press Series in Marketing)

International Marketing (The Dryden Press Series in Marketing)

International Marketing (Dryden Press Series in Marketing)

International marketing (The Dryden Press series in marketing)

International Marketing

International Marketing (Saunders Golden Sunburst Series)

International Marketing

International Dimensions of Marketing

International dimensions of marketing (The Kent international business series)

International dimensions of marketing (The Kent international dimensions of business series)