Global Business is an abridged version of the best-selling text, International Business, 5th Edition. Containing a unique mix of prominent authors, giving the book an outstanding combination of research and practicality. In this new edition, special emphasis is given to the impact technology has had on the business world in the past few years.

Global Business

Business & Money

Czinkota, Michael R.

Ronkainen, Ilkka A.

Moffett, Michael H.

Ronkainen, Illka

Moynihan, Eugene O.

Moynihan, Eugene

International

South-Western College Pub.

Book by Czinkota, Michael R., Ronkainen, Ilkka A., Moffett, Michael H.

Dryden Press

Best Practices in International Business offers current readings in the international business arena.

Best Practices in International Business (The Harcourt College Publishers Series in Management)

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years.

International Marketing

Management & Leadership

International Business 2000 is a completely up-to-date text for one of the most dynamic courses in management departments today. It offers current updated vignettes and Global Perspectives boxes, as well as a completely new section at the end of the book. International Business 2000 updates International Business 2/c.

International Business: Updated 2000

Cengage Learning'

The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.

Ronkainen, Iikka A.

Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation. Specific chapters discuss market research, intellectual property, policy gaps, business-g

Best Practices in International Marketing (The Harcourt College Publishers Series in Marketing)

Marketing & Sales

International Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping readers develop and refine a global perspective.

International Business

International Marketing 2002 Update is a completely up-to-date text for one of the most dynamic upper level and graduate courses in the marketing department today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years. This edition also includes updated vignettes within the chapter as well as brand new video cases!

International Marketing 2002 Update

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding

International Marketing (The Dryden Press Series in Marketing)

Dryden Pr

See the best price to sell, buy, or rent books by Ronkainen, Ilkka A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Ronkainen, Ilkka A.

See the best price to sell, buy, or rent books by Ronkainen, Ilkka A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Global Business

Global Business

Best Practices in International Business (The Harcourt College Publishers Series in Management)

International Marketing

International Business: Updated 2000

International Marketing

Best Practices in International Marketing (The Harcourt College Publishers Series in Marketing)

International Business

International Marketing 2002 Update

International Marketing (The Dryden Press Series in Marketing)