Global Business is an abridged version of the best-selling text, International Business, 5th Edition. Containing a unique mix of prominent authors, giving the book an outstanding combination of research and practicality. In this new edition, special emphasis is given to the impact technology has had on the business world in the past few years.

Global Business

Business & Money

Czinkota, Michael R.

Ronkainen, Ilkka A.

Moffett, Michael H.

Ronkainen, Illka

Moynihan, Eugene O.

Moynihan, Eugene

International

South-Western College Pub.

International Marketing

Ronkainen, Ilkha A

Finance

Harcourt College Publishing

This text covers managerial issues in marketing from a truly global perspective, looking at management concerns from the view of a firm that operates world-wide. Government issues are also addressed and analysed from a viewpoint encompassing far more than just US interests. Unlike other international marketing texts, this new offering presents less theory and in-depth history in order to strengthen the managerial component. Features: * Reflecting the authors' international business and consulting experience, this lean 17-chapter text covers global marketing in the sequence most beneficial to corporations: from environment to corporate readiness to marketing strategy. * A focus on the linkages between policy and business concerns provides a highly realistic and unique managerial dimension. * While multinational concerns encompasses the majority of the text's focus, the needs and activities of smaller companies are also addressed through extensive coverage of exporting and market entry. * "Global Market Windows" highlight important environmental dimensions, while key issues that drive global society are interwoven throughout the text. * An emphasis on geography begins early in Chapter 1 and is enhanced by Appendix B: Geography and Global Marketing, which analyzes the importance of geography to global marketing. * Bringing reality into the classroom, chapter 5 covers transitions in global marketing, explaining current and meaningful global change. * Chapter 7 focuses on globalization and presents the newest trends in management thinking, and discusses new directions in corporate orientation. * Chapter 12 directly addresses the global marketing of services and outlines the shifts in the composition of world trade. * Drawing from Czinkota's personal experience as international negotiator and Deputy Assistant Secretary in the US Commerce Department, the text highlights the interaction between corporations and governments. * A strong case package contains such up-to-date material as policy conflict in "The Banana War" and environmental issues in "The Tuna and the Dolphin." * Video cases, laser disc and a computerized test bank help instructors teach through technology.

Global Marketing

Harcourt College Pub.

Book by Czinkota, Michael R., Ronkainen, Ilkka A., Moffett, Michael H.

Dryden Press

Written by a team well-seasoned in the international business arena, the market-leading International Business provides a truly global perspective of international business. A reorganization of chapters in the fifth edition will allow instructors to cover culture, national trade, and investment policies early in the course. A greater emphasis on ethics and social responsibility has been added to this edition. Web references include activities and sources for updated data to keep the student with the latest trends in international business.

International business (The Dryden Press series in management)

Management & Leadership

The Dryden Press has brought together sixteen of the best and brightest authors in marketing to create the most cutting-edge text to hit the principles market in years. The premise behind Marketing: Best Practices was to combine the expertise of leading marketers into a principles text that offers the best of the best in every chapter. Each chapter is penned by an authority from that particular field of marketing, many of whom are widely renowned inside the classroom and the boardroom for their marketing acumen. This revolutionary new text combines the best practices from every area of marketing - from advertising to services, consumer behavior to retailing, international to technology.

Marketing: Best Practices

Hoffman, K. Douglas

Dunne, Patrick M.

Dickson, Peter

Offers the perspective of the multinational corporation as well as that of the small international start-up firm. Provides a strong theory base yet fully reflects the managerial concerns of those who work on the front lines in the business world.

International Business (The Dryden Press Series in Management)

Cengage Learning'

The second best selling text which is well known for its extremely current coverage, unique chapter coverage, and prestigious author team who have consulted or taught all over the world. Features: * Prestigious author team on the cutting edge of international business and marketing through involvement with frequent consulting engagements and projects with the U.S. Department of State and organizations all over the world. * The text reflects both the theory and application of international marketing by offering research insights from around the globe and showing how corporate practices are adjusting to the marketplace realities of today. * Marketing is examined from a truly global perspective rather than just from the U.S. point of view. By addressing, confronting, and analyzing the existence of different environments, the need for awareness, sensitivity, and adaptation is highlighted. * Students receive a full-colour world map free inside each copy of the text. New to this edition: * The fifth edition is now divided into four parts instead of three, with the separation of marketing in transition. This is designed to pay appropriate attention to emerging markets, changing marketing practices, and to cast a predictive look to future developments and their possible impact. * A new Chapter 14, "Marketing Research and Strategic Planning", is dedicated to the discussion of the global strategic planning framework, which addresses market choice, competitive strategy, and international market segmentation. * Chapter 16, "Product and Brand Management", contains a new section dealing with brand management and how marketers can build global, national, and local brands. * To more fully integrate the technology and information revolution, many boxed items and in-text vignettes feature the web site addresses of the companies discussed. * A new appendix addresses directly the relationship between geography and international marketing. * Text features the addition of several "International Marketplace" boxes and case studies which focus on the long-neglected continent of Africa.

This abridged version of "International Business Third Edition" is designed specifically for the international business course where a more concise introduction to international business is desired.

Economics

Best Practices in International Business offers current readings in the international business arena.

Best Practices in International Business (The Harcourt College Publishers Series in Management)

See the best price to sell, buy, or rent books by Czinkota, Michael R.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Czinkota, Michael R.

See the best price to sell, buy, or rent books by Czinkota, Michael R.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Global Business

International Marketing

Global Marketing

Global Business

International business (The Dryden Press series in management)

Marketing: Best Practices

International Business (The Dryden Press Series in Management)

International Marketing

Global Business

Best Practices in International Business (The Harcourt College Publishers Series in Management)