Aims to develop strategic management knowledge and skills in undergraduates and postgraduates. The text covers such topics as management processes, frameworks for analysis and special issues within the subject. Each topic is integrated with other topics.

Strategic Management: A Focus on Process (MCGRAW HILL SERIES IN MANAGEMENT)

Business & Money

Certo, Samuel C.

Peter,J. Paul

Management & Leadership

Mcgraw-Hill College

For courses in strategic management or business policy at either undergraduate or postgraduate level, this text provides students with both strategic management knowledge and skills. The second edition continues to provide comprehensive theory coverage, incuding separate chapters on marketing, finance and operations. It includes many new cases, new examples, and applications with increased emphasis on such topics as the role of the board of directors in organizations. There is an increased emphasis on small businesses.

Strategic Management: Concepts and Applications (McGraw-Hill Series in Management)

Consumer Behavior and Marketing Strategy

Olson, Jerry C.

McGraw-Hill Education (ISE Editions)

Preface to Marketing Management

Donnelly, James H.

Donnelly, Jr,James

Marketing & Sales

This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.

A Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing)

McGraw/Irwin,2002 9TH EDITION

Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The wheel is a powerful tool for analyzing consumer behavior and can be used to understand consumers and to guide the development of effective marketing strategies.

Consumer Behavior

Olson, Jerry

McGraw/Hill/Irwin

Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Preface to Marketing Management with PowerWeb

Donnelly, Jr, James H

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

Marketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.

Marketing Management

Preface to Marketing Management, 11/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

See the best price to sell, buy, or rent books by Peter,J. Paul. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Peter,J. Paul

See the best price to sell, buy, or rent books by Peter,J. Paul. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Strategic Management: A Focus on Process (MCGRAW HILL SERIES IN MANAGEMENT)

Strategic Management: Concepts and Applications (McGraw-Hill Series in Management)

Consumer Behavior and Marketing Strategy

Preface to Marketing Management

A Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing)

Consumer Behavior

Preface to Marketing Management with PowerWeb

Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

Marketing Management

Preface to Marketing Management