Preface to Marketing Management

Business & Money

Donnelly, James H.

Donnelly, Jr,James

Peter,J. Paul

Marketing & Sales

McGraw-Hill Education (ISE Editions)

Emphasizes three managerial tasks facing managers: managing work and organizations; managing people; and managing production and operations. The book features Internet exercises for each chapter. Case studies are also included.

Fundamentals of Management

Ivancevich, John M.

Gibson, James L.

Management & Leadership

Mcgraw-Hill College

Preface to Marketing Management, Eighth Edition, is praised in the market for its organization, format, clarity, brevity, and flexibility. It is intended to serve as an overview for critical issues in marketing management. The inexpensive, brief, paperback format makes it a perfect fit for schools that wish to assign cases, readings, simulations or to offer a module on marketing management for MBA students. It is also perfect for a school that is implementing a cross-functional curriculum where the students are often required to purchase several texts.

Irwin/McGraw/Hill

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Fundamentals of management: Functions, behavior, models

Business Publications

Fundamentals of management: Selected readings

contents management & the managerial environment classical foundations: managing work & organizations management science foundations: managing production & operations careers in management

Irwin-Dorsey

Business Publications, Incorporated

Bpi/Irwin

This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp

Marketing Management: Knowledge and Skills : Text, Analysis, Cases, Plans

Richard D.Irwin

Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

A Preface to Marketing Management (MCGRAW HILL/IRWIN SERIES IN MARKETING)

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