Preface to Marketing Management

Business & Money

Donnelly, James H.

Donnelly, Jr,James

Peter,J. Paul

Marketing & Sales

McGraw-Hill Education (ISE Editions)

A consistent theme throughout the 11th edition of Organizations is that effective management of organizational behavior requires an understanding of theory, research and practice. Given this theme, Gibson, Ivancevich, Donnelly, and Konopaske, present and interpret organizational behavior theory and research so that students can comprehend the three characteristics common to all organizations-behavior, structure, and processes-as affected by actions of managers. The text is organized and presented in a sequence based on behavior, structure, and process. Each part has been presented as a self-contained unit and can therefore be presented in whatever sequence the instructor prefers. The text is easily adaptable to these individual preferences. This edition emphasizes that the most successful managers in the global economy will be those who can anticipate, adapt, and manage change.

Organizations: Behavior, Structure, Processes

Gibson,James

Ivancevich,John

Konopaske,Robert

Business Culture

McGraw/Hill/Irwin

Marketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.

Marketing Management

Preface to Marketing Management, 11/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Management & Leadership

Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

MARKETING MANAGEMENT

Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

A Preface To Marketing Management

Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

McGraw–Hill Education

See the best price to sell, buy, or rent books by Donnelly, Jr,James. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Donnelly, Jr,James

See the best price to sell, buy, or rent books by Donnelly, Jr,James. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Preface to Marketing Management

Organizations: Behavior, Structure, Processes

Marketing Management

Preface to Marketing Management

MARKETING MANAGEMENT

A Preface To Marketing Management

Preface to Marketing Management