<p>How are you affected by the media that surrounds you every day? Do you understand how technology works, develops and changes over time? What can you do to use the media more effectively? How can you make the media responsive to you? MEDIA NOW is the first mass communication text to encourage critical thinking about the media and its effects on culture while providing a thorough understanding of how the media technologies develop, operate, converge, and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares you for a career in the expanded field of telecommunications, interactive media, and traditional media industries. MEDIA NOW provides you with a book that will teach you the foundational theories, concepts, and technical knowledge to help you thrive in your chosen career. It has "news you can use" that will guide you to impact the media as much as they impact you.</p>

IE Media Now W/CD 5e

Reference

LAROSE

Words, Language & Grammar

Wadsworth Publishing Co Inc

Instructor's resource manual for Straubhaar and LaRose's "Media Now: Understanding Media, Culture, and Technology", 5th edition. With additional test questions by Joseph Straubhaar et al.

IRM Media Now Comm Info 5e

Discovering Statistics Loose-leaf With Achieve 1-term Access Code

Daniel T.

Discovery Statistics: Brief Version:instructor's Edition

W.H.Freeman and Company

DISCOVERING STATISTICS 3RD.ED. I.E. LAROSE Hardcover LAROSE

The book introduces readers to data mining methods and models, including association rules, clustering, k-nearest neighbor, statistical inference, neural networks, linear and logistic regression, and multivariate analysis. Taking a unified approach based on crisp methodology, the book discusses the latest techniques for uncovering hidden nuggets of information and provides insight into how the data mining algorithms actually work with hands-on experience performing data mining on large data sets. · dimension reduction methods · regression modeling · multiple regression and model building · logistic regression · naïve bayes and bayesian networks · genetic algorithms · case study: modeling response to direct-mail marketing

Data Mining Methods & Models

Willey India

Wind Engineering into the 21st Century: Proceedings of the Tenth International Conference on Wind Engineering, Copenhagen, Denmark, 21-24 June 1999

Science & Math

Earth Sciences

CRC-Press

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Books by LAROSE