The book introduces readers to data mining methods and models, including association rules, clustering, k-nearest neighbor, statistical inference, neural networks, linear and logistic regression, and multivariate analysis. Taking a unified approach based on crisp methodology, the book discusses the latest techniques for uncovering hidden nuggets of information and provides insight into how the data mining algorithms actually work with hands-on experience performing data mining on large data sets. · dimension reduction methods · regression modeling · multiple regression and model building · logistic regression · naïve bayes and bayesian networks · genetic algorithms · case study: modeling response to direct-mail marketing

Data Mining Methods & Models

LAROSE

Willey India

Printed in Asia - Carries Same Contents as of US edition - Opt Expedited Shipping for 3 to 4 day delivery -

E-Business Organisational and Technical Foundations

Papazoglou Ribbers

Theories Of Personality, 4Th Ed

Health, Fitness & Dieting

Hall Campbell

Psychology & Counseling

Cost management not only provides readers with an in-depth understanding of cost accounting procedures, it also empowers them to use cost accounting information for decision-making. Unifying the cost accounting content are three underlying themes that are emphasized throughout the book: 1) uncertainty and bias, 2) decision-making, and 3) ethics. The authors also present a problem-solving model, steps for better thinking (sbt), which can be used to analyze and tackle various ethical scenarios. This model will help readers quickly progress through accounting problems in increasing levels of complexity. · the role of accounting information in management decision making · the cost function · cost-volume-profit analysis · relevant costs for non-routine operating decisions · job costing · process costing · activity based costing and management · measuring and assigning support department costs · joint product and by product costing · static and flexible budgets · standard costs and variance analysis · strategic investment decisions · joint management of revenues and costs · measuring and assigning costs for income statements · performance evaluation and compensation · strategic performance measurement

Cost Management: Measuring, Monitoring and Motivating Performance

Eldenburg

This is the third edition of a very successful book written by one of the leading writers and researchers in services marketing and management. Alongside the greater emphasis on the relationship approach to services marketing, this book provides a thorough update of various researches from the services marketing and relationship marketing field. It also includes new material on service recovery along with an in depth discussion of the basic ground rules and objectives of marketing. · the service and relationship imperative: managing in service competition · managing customer relationships: an alternative paradigm in management and marketing · the nature of services and service consumption, and its marketing consequences · service and relationship quality · quality management in services · return on service and relationships · managing the augmented service offering · service management principles · managing productivity in service organizations · managing marketing or market-oriented management · managing integrated marketing communication and total communication · managing brand relationships and image · customer-focused organization: structure, resources and service processes · managing internal marketing: a prerequisite for successful customer management · managing service culture: the internal service imperative · transforming a manufacturing firm into a service business · conclusions: managing services and relationships

Service Management and Marketing: Customer Management in Service Competition

Business & Money

Gronroos

Processes & Infrastructure

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

Concepts And Applications Of Finite Element Analysis, 4Th Ed

COOK

Advanced Inorganic Chemistry

Science & Math

COTTON

Chemistry

Calculus- Vol.1

APOSTOL

Reference

Calculus, Volume Ii, 2Nd Ed

Mathematics

The book is brand new.Expedited shipping available within 3-7 days.Guaranteed Customer satisfaction..!!

Risk Management and Insurance: Perspectives in a Global Economy

Harold D. Skipper

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