Boone and Kurtz's Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The tenth edition is the first text to devote two full chapters (an entire part) to technology issues. Part Two, Managing Technology to Achieve Marketing Success, explores emerging e-commerce concepts and related issues and also includes an entire chapter devoted to the impact of technology and the Internet on relationship marketing.

The Dictionary of International Business Terms

Business & Money

Shim, Jae K.

Siegel, Joel G.

Levine, Marc H.

Economics

CRC-Press

Design of Prestressed Concrete

The design of structures in general, and prestressed concrete structures in particular, requires considerably more information than is contained in building codes. A sound understanding structural behaviour at all stages of loading is essential. The aim of this book is to present a detailed description and explanation of the behaviour of prestressed concrete members and structures both at service loads and at ultimate loads and, in doing so, provide a comprehensive guide to design. The design criteria and procedures contained in several major building codes, including ACI 318-83, BS 8110:1985, and AS 3600-1988, are also presented. Each aspect of the analysis and design of fully-prestressed and partially-prestressed concrete members is approached from first principles and illustrated by worked examples. The text is written for senior undergraduate and post-graduate students of civil and structural engineering and also for practising structural engineers.

Science & Math

Gilbert, Raymond Ian

Mickleborough, Neil

Technology

Gilbert, R. I.

Mickleborough, Neil C.

This work explains the boundary element technique with diagrams and with listings of computer programmes for three methods. The authors use a system of highlighting key words and the book is designed for anyone in rock mechanics and mining sciences who has some grounding in the theory of elasticity. After a review of relevant aspects of elasticity theory, a simple boundary element method is developed from the Flamant solution for a line of concentrated force on the surface of an elastic half-plane - demonstrating the constructive connection between solutions to simple and complex problems. The "direct" and "indirect" methods for plane problems are also developed, largely from a physical standpoint.

Bound Elem Solid Mechanics

Arts & Photography

Starfield, Anthony

Crouch, Steven L.

Architecture

Oceanography and Marine Biology: An Annual Review, Vol. 7

Reference

Almanacs & Yearbooks

Planning and Design of Engineering Systems

This comprehensive introduction to the scope and nature of engineering offers students a commonsense approach to the solution of engineering problems. Case studies and real-world examples are used to illustrate the role of the engineer, the type of work involved and the methodology employed in engineering practice.

Politics & Social Sciences

Warner, R.

Dandy, G.

Social Sciences

Structural dynamics is a complex and increasingly important field of civil/structural engineering. The aim of this concise book is to demonstrate to practising engineers and advanced students that the dynamic response of structural systems can be understood without advanced techniques of analysis and impenetrable detail.

Structural Dynamics for the Practising Engineer

Irvine, H.M.

Physics

Free-Surface Hydraulics

Free-Surface Hydraulics is a unified, pragmatic account of the water surface and its underlying mechanics. Based on the author's 30 years experience of research and teaching in civil engineering hydraulics, this text is designed to help students achieve a coherent understanding More...of a subject often obscured by empirical detail and unstructured approaches. The text leads progressively from hydrostatics, through steady and unsteady flows, to waves and tides. The author draws a careful distinction between kinematic and dynamic motions - the latter he treats at some length by the method of characteristics, regarded as one of the more rigorous approaches to unsteady flow. A special feature is the final chapter, devoted to the disruption of free surfaces by air and bubble motion, especially in pipes.

Townson, Dr J M

Free-Surface Hydraulics is a unified, pragmatic account of the water surface and its underlying mechanics. Based on the author's 30 years experience of research and teaching in civil engineering hydraulics, this text is designed to help students achieve a coherent understanding More...of a subject often obscured by empirical detail and unstructured approaches. The text leads progressively from hydrostatics, through steady and unsteady flows, to waves and tides. The author draws a careful distinction between kinematic and dynamic motions - the latter he treats at some length by the method of characteristics, regarded as one of the more rigorous approaches to unsteady flow. A special feature is the final chapter, devoted to the disruption of free surfaces by air and bubble motion, especially in pipes.

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