Marketing Research: Measurement and Method

Business & Money

Delbert I. Hawkins

Donald S. Tull

Marketing & Sales

Prentice Hall (Higher Education Division, Pearson Education)

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Consumer Behavior: Building Marketing Strategy, 11th Edition by Hawkins (2009-02-01)

David L. Mothersbaugh

McGraw-Hill/Higher Education

CONSUMER BEHAVIOUR 11ED

Amit Mookerjee

CENEAGE LEARNING INDIA PVT LTD India

"Consumer Behavior, 9/e", by Hawkins, Best, and Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Consumer Behavior: Building Marketing Strategy: With "DDB Needham" Data Disk

Roger J. Best

Kenneth A. Coney

McGraw-Hill Education - Europe

Consumer Behavior: Building Marketing Strategy, 11th Edition (International Edition)

Investing

McGraw/Hill/Irwin

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

Consumer Behavior: Building Market Strategy

Consumer Behavior, 9/e, by Hawkins, Best, &amp; Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Economics

Consumer Behavior Building Marketing Strategy 11th Edition

Consumer Behaviour: Implications for Marketing Strategy

Simone Pettigrew

Cathy M. Neal

Pascale G. Quester

McGraw–Hill Education

Consumer behavior: Implications for marketing strategy

Management & Leadership

Irwin-Dorsey

See the best price to sell, buy, or rent books by Delbert I. Hawkins. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Delbert I. Hawkins