Marketing Research: Measurement and Method

Business & Money

Delbert I. Hawkins

Donald S. Tull

Marketing & Sales

Prentice Hall (Higher Education Division, Pearson Education)

CONSUMER BEHAVIOUR 11ED

David L. Mothersbaugh

Amit Mookerjee

CENEAGE LEARNING INDIA PVT LTD India

Consumer Behavior Building Marketing Strategy 11th Edition

McGraw/Hill/Irwin

Consumer Behaviour: Implications for Marketing Strategy

Simone Pettigrew

Cathy M. Neal

Pascale G. Quester

McGraw–Hill Education

Consumer behavior: Implications for marketing strategy

Management & Leadership

Irwin-Dorsey

Business Publications

text book that outlines how, what and where about consumer behavior. Basic book that allows students to understand and learn the subject of consumer behavior.

Consumer Behavior

Roger J. Best

Kenneth A. Coney

Consumer Behaviour

Irwin

McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: • SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content.• Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course.• Progress dashboards that quickly show how you are performing on your assignments and tips for improvement.• The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here: http://www.mheducation.com/highered/platforms/connect/training-support-students.html

Connect Access Card for Consumer Behavior

Consumer Behavior : Building Marketing Strategy | 14th Edition

Susan Bardi Kleiser

Amit Mookerji

MC GRAW HILL INDIA

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Books by Delbert I. Hawkins