Using an applied approach that focuses on market orientation, marketing strategy and market-based management, this book features coverage of the fundamental need for businesses to attract, satisfy and retain customers. It examines market-driven strategy, customer satisfaction and profitable growth. It emphasizes market-based management with a focus on the linkages between marketing strategy and profitability, cash flow and shareholder value.

Market-Based Management: Strategies for Growing Customer Value and Profitability

Business & Money

Roger J. Best

Management & Leadership

Prentice Hall College Div.

Market-Based Management: Strategies for Growing Customer Value and Profitability - Instructor's Review Copy

Marketing & Sales

Pearson\Prentice Hall

text book that outlines how, what and where about consumer behavior. Basic book that allows students to understand and learn the subject of consumer behavior.

Consumer Behavior

Kenneth A. Coney

Delbert I. Hawkins

McGraw–Hill Education

Processor arrays have established themselves as an inexpensive form of parallel computer suitable for a wide range of highly parallel applications. They achieve their performance by huge replication of simple processors known as processing elements or PE. This book investigates enhancements to the conventional bit serial PE with the aim of improving its performance in situations where the small grain parallelism of a single instruction-stream, multiple data stream (SIMD) class parallel computer architecture is inefficient.  The book describes the development of an SIMD class parallel computer based on processor arrays. Surprisingly, for many problems a large array of bit serial processing elements is a better source of processing power than a small array of complex processors, and the reconfigurable processor array described here is enhanced with floating-point, multiplication, and data cache facilities to improve the operation of such arrays. The RPA also has features that allow clusters of processing elements to operate on each data item so that hardware parallelism can be matched with data parallelism.  The implementation of the architecture as a chip design, for possible VLSI realization, is described, and an appendix contains a high level formal description of the processing element in a registertransfer language.  Andrew Rushton teaches at the University of Southampton. Reconfigurable Processor Array is included in the series Research Monographs in Parallel and Distributed Computing, copublished with Pitman Publishing.

Consumer Behavior: Implications for Marketing Strategy

Del I. Hawkins

McGraw-Hill Education - Europe

McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: • SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content.• Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course.• Progress dashboards that quickly show how you are performing on your assignments and tips for improvement.• The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here: http://www.mheducation.com/highered/platforms/connect/training-support-students.html

Connect Access Card for Consumer Behavior

David L. Mothersbaugh

Market-based Management

PRENTICE/HALL

See the best price to sell, buy, or rent books by Roger J. Best. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Roger J. Best