Fundamentals of Corporate Finance (The McGraw-Hill/IRWIN Series in Finance, Insurance & Real Estate)

Business & Money

BREALEY

Finance

Irwin

Management: Competing in the new era

Thomas S. Bateman

Management & Leadership

The fourth edition of "Principles and Applications of Electrical Engineering provides comprehensive coverage of the principles of electrical, electronic, and electromechanical engineering to non-electrical engineering majors. Building on the success of previous editions, this text focuses on relevant and practical applications that will appeal to all engineering students.

Principles and Applications of Electrical Engineering

Engineering & Transportation

Rizzoni, Giorgio

Engineering

The Sixth Edition of Business Forecasting is the most practical forecasting book on the market with the most powerful software-Forecast X.

Business Forecasting with Accompanying Excel-Based Forecastx Software

J.Holton Wilson

Advanced Programming in Visual Basic 6.0

Advanced Programming in Visual Basic 6.0 - Not Available Individually - Use420243

Julia Case Bradley

Anita C. Millspaugh

Reference

MP Technical Graphics Communication W/ Student CD Rom / Graphics Interactive CD Rom / E-Book - Not Available Individuall

Science & Math

Bertoline

Technology

International Financial Management - Use318252

Economics

Instructor's Resource Manual to Accompany Introduction to Accounting An Integrated Approach, Third Edition

Penne, Ainsworth

Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs.\nOver many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas.\nThroughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Basic Marketing

William D. Perreault, JR.

Marketing & Sales

Macroeconomics-Text+Std. Gde

Unknown, Author

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