CONSUMER BEHAVIOUR 11ED

Business & Money

David L. Mothersbaugh

Delbert I. Hawkins

Amit Mookerjee

Marketing & Sales

CENEAGE LEARNING INDIA PVT LTD India

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

Consumer Behavior: Building Marketing Strategy, 12th Edition

Del I. Hawkins

Irwin Professional_Pub

McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: • SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content.• Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course.• Progress dashboards that quickly show how you are performing on your assignments and tips for improvement.• The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here: http://www.mheducation.com/highered/platforms/connect/training-support-students.html

Connect Access Card for Consumer Behavior

Roger J. Best

McGraw–Hill Education

Consumer Behavior : Building Marketing Strategy | 14th Edition

Susan Bardi Kleiser

Amit Mookerji

MC GRAW HILL INDIA

Consumer Behavior: Building Marketing, 13th Edition

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Books by David L. Mothersbaugh