The text examines the concepts and processes for gaining competitive advantage in the market place. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs.

Strategic Marketing

Business & Money

Cravens, David W.

Marketing & Sales

Irwin Professional_Pub

BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.

Strategic Marketing, 8th Edition

MC GRAW HILL INDIA

Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.

Piercy,Nigel

McGraw/Hill/Irwin

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

Strategic Marketing Management Cases w/Excel Spreadsheets

Lamb, Charles W.

Crittenden,Victoria

This is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science's Outstanding Marketing Educator Award.

Strategic Marketing Management Cases W/ Excel Windows

Lamb,Charles

Richard D.Irwin

Marketing

Woodruff, Robert

Management & Leadership

Addison-Wesley

Marketing decision making: Concepts and strategy

R.D. Irwin

Marketing Decision Making: Concepts and Strategy

Reference

Strategic marketing cases and applications (The Irwin series in marketing)

Readings and Cases in Marketing Management (Irwin Series in Marketing)

Burns, Alvin C.

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