Undergrad text in Marketing research-Jr/Sr course. Only text to fully integrate SPSS. Upgraded to 10.0-CD included.

Marketing Research with SPSS 10 CD (3rd Edition)

Business & Money

Burns, Alvin C.

Bush, Ronald F.

Marketing & Sales

Pearson College Div

Now ranked the #1 selling Marketing Research book, this edition returns with an abundance of new and updated exercises, coverage, and features. Most notable is a special emphasis on online marketing research. Nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. A book cannot succeed on new features and topics alone. With every new edition, reviewers complement these authors for an approach that is innovative yet approachable and reliable. Exercises and cases have been checked for accuracy, and the authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view. Chapter topics include the marketing research process and industry, determining research objectives, research design, measurement, data collection and analysis, interpreting associations among variables, predictive analysis, and preparing and presenting the research report. For an understanding and appreciation of how marketing research works in practice.

Marketing Research and SPSS 11.0, Fourth Edition

Marketing Research without SPSS (5th Edition)

Marketing Research Without SPSS

This is a new book but I must list as 'like new' simply because it seems as though someone tried to remove the CD at the back of the book. The seal was broken but fortunately the CD is still there. Excellent condition, great buy at the price!

Marketing Research, Update with SPSS 12.0

PRENTICE/HALL

This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst®) designed specifically to use the power of Excel for marketing research applications, a data analysis output that is exceptionally easy to understand. Basic descriptive statistics, differences through one-way ANOVA, cross-tabulation/Chi-square and Pearson Correlation, and simple and multiple regression are all comprehensively covered. Because it utilizes the popular Excel program, this is a must-use guide for all those involved in marketing research, statistical analysis, and report preparation.

Basic Marketing Research Using Microsoft Excel Data Analysis

For the introductory marketing research course. The best-selling undergraduate level marketing research textbook has been upgraded! Every copy of this Update Edition includes SPSS(R) Student Edition 12.0, whereas most other books offer only version 11.0. The authors also updated the full-color, annotated SPSS screen captures and key-strokes that appear in the text (Chapter 20).

Marketing Research: With Spss 12.0

Education & Reference

This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst®) designed specifically to use the power of Excel for marketing research applications. XL Data Analyst ® also features data analysis output that is exceptionally easy to understand and in professional table/report-ready format. All marketing research concepts are presented simply and intuitively. KEY TOPICS: 11 Step marketing research process; the industry; ethical issues, global applications. Basic descriptive statistics, confidence intervals and hypothesis testing, differences tests through one-way ANOVA, cross-tabulation/Chi-square, Pearson Correlation, and simple and multiple regression are all comprehensively covered. This is the ideal book for those who wish to teach basic marketing research to undergraduate students without learning cumbersome statistical analysis software but who have access to Excel™. The XL Data Analysis Add-in is easy to master and use and performs analyses such as tests of proportions and hypothesis tests for percentages, not typically available on standard statistical analysis software.

Basic Marketing Research: Using Microsoft Excel Data Analysis

0132173964 / 9780132173964 Marketing Research and SPSS 18.0 Integrated Student Version Package Package consists of: 0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version 0136027040 / 9780136027041 Marketing Research

Marketing Research

Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. This book addresses and provides information on the new industry certification program. Each copy of the fifth edition includes a SPSS 13.0 CD and annotated screen captures are thoroughly integrated within the text.

Marketing Research: Online Research Applications & Spss 13.0- Student

0132490633 / 9780132490634 Basic Marketing Research with Excel &amp; IBM® SPSS® 18.0 Integrated Student Version Package Package consists of 0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version 0135078229 / 9780135078228 Basic Marketing Research with Excel

Basic Marketing Research With Excel + IBM Spss 18.0 Integrated Student Version, 18th Ed.

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Photography & Video

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