Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

Strategic Marketing Management Cases w/Excel Spreadsheets

Business & Money

Lamb, Charles W.

Cravens, David W.

Crittenden,Victoria

Marketing & Sales

Irwin Professional_Pub

Marketing : Second Canadian Edition

Nelson College Indigenous

Marketing

Boshoff, Christo

Terblanche, Nic

Oxford University Press Southern Africa

"Strategic Marketing Management Cases" is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies, and target market strategies.

Strategic Marketing Management Cases (The Irwin Series in Marketing)

Management & Leadership

Richard D.Irwin

Strategic Marketing Management Cases

Crittenden, Victoria Lynn

Mcgraw-Hill College

A straightforward, comprehensive marketing text providing clear coverage and current examples of marketing concepts, topics, emerging issues, and technologies.

Hair, Joe F.

MCDANIEL, CARL

South-Western College Pub.

All questions in the Study Guide are keyed to the learning objectives by numbered icons. In addition to true/false, multiple choice, and essay questions, every chapter includes application questions, many in the form of short scenarios. Study Guide questions were designed to be similar in type and difficulty level to the Test Bank questions, so that review using the Study Guide will help students to improve their test scores. The guide also includes chapter outlines with definitions of key terms, a synopsis of key points under the learning objectives, and vocabulary practice.

Grademaker Study Guide to accompany Marketing, 5e

This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. Like its parent text, Essentials of Marketing features in-depth coverage of marketing "hot topics," an on-line Internet Marketing chapter, a slick design and a lively writing style.

Essentials of Marketing

HAIR, JOSEPH F.

All questions in the Study Guide are keyed to the learning objectives by numbered icons. In addition to true/false, multiple choice, and essay questions, every chapter includes application questions, many in the form of short scenarios, and agree/ disagree questions to help students articulate the concepts they are trying to master. Study Guide questions were designed to be similar in type and difficulty level to the Test Bank questions, so that review using the Study Guide will help students improve their test scores. Every chapter opens with a pre-test to help students assess their level of understanding before beginning to review. Other review tools in the chapter include chapter outlines with definitions of key terms, a synopsis of key points under the learning objectives, and vocabulary practice.

Grade Maker Study Guide and Workbook for Essentials of Marketing, 2e

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing.

Marketing, Edition 6

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Books by Lamb, Charles W.