Cases and Readings for Marketing for Non-profit Organizations

Business & Money

PHILIP KOTLER

O.C. Ferrell

Charles W. Lamb Jr.

Management & Leadership

PRENTICE/HALL

Mktg Asia Pacific 2009-2010 Edition

Carl D. McDaniel

Jane Summers

369 Days Care

Edges are slightly bent. Doesn't affect the book!

Marketing

Marketing & Sales

Nelson/Thomson Learning

ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF MARKETING, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package.

Marketing : Third Canadian Edition

Joseph F. Hair, Jr.

Nelson College Indigenous

MKTG 2007/2008 is an extremely concise, visually appealing book containing all the core marketing concepts you need to know without any of the distractions prevalent in traditional marketing textbooks. A suite of relevant and useful study tools allow you to study wherever you are and whenever you have time. MKTG 2007/2008 increases the chances you will be prepared for and engaged in your principles of marketing course.

MKTG

hardcover book exactly as pictured

Nelson

MKTG 4CE, 4th Edition with Printed Access Card (12 month/Multi Term) for MindTap

Joe F. Hair

Marc Boivin, David Gaudet Janice Shearer Carl McDaniel

Carl McDaniel

Joe Hair

Kim Snow

Marc Boivin

David Gaudet

"Strategic Marketing Management Cases" is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies, and target market strategies.

Strategic Marketing Management Cases and Applications

David W. Cravens

Irwin

Essentials of Marketing, 3e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a shorter length.  Developed directly from the sixth edition of Lamb, Hair, and McDaniel's best-selling Marketing text, Essentials of Marketing, 3e, is ideal for those who wish to incorporate outside projects or readings into their course.  Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations.  Organized around the marketing mix, this thoroughly revised text features a comprehensive ancillary package and companion Web site.

Essentials of Marketing

South-Western Educational Publishing

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Books by Charles W. Lamb Jr.