Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.

Marketing Research - Textbook Only

Carl McDaniel

John Wiley & Sons, Incorporate

MKTG

Joe Hair

Charles W. Lamb Jr.

Kim Snow

Marc Boivin

David Gaudet

Study Guide for the Future of Business

Lawrence Gitman

Reference

South-Western/Thomson Learning

<p>The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing.</p>

Marketing

Business & Money

Joseph F. Hair

Charles W. Lamb

Marketing & Sales

Cengage Learning, Inc.

MKTG 4, Instructors Edition

Charles, Lamb

Joseph Hair

South-Western

Custom Marketing for NAU

South-Western College/Wes

<p>MKTG Online allows students to study how and when they want. MKTG Online allows easy exploration of the content anywhere?including on a smartphone! Using the innovative StudyBoard, students can collect notes and StudyBits™ throughout the product and can leverage a series of tags and filters to organize and personalize their study time.</p>

MKTG Online, 1 term (6 months) Printed Access Card for Lamb/Hair/McDaniel’s MKTG 11

Joe F. Hair

Cengage Learning'

See the best price to sell, buy, or rent books by Carl McDaniel. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Carl McDaniel